{"id":30637,"date":"2025-01-28T10:25:21","date_gmt":"2025-01-28T18:25:21","guid":{"rendered":"https:\/\/www.joico.lat\/?p=30637"},"modified":"2025-01-28T10:25:21","modified_gmt":"2025-01-28T18:25:21","slug":"fall-hair-color-menu","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/fall-hair-color-menu\/","title":{"rendered":"Marketing Magic! The Fall Hair-Color Menu"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1723574943565{margin-bottom: 2rem !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1729035538317{margin-bottom: 0px !important;}&#8221;]Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades that will beautifully usher clients into the cooler months. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100996480{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;SAUCY CRANBERRY&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729096166552{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Glistening ruby served up with pink-y undertones&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729096236851{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120665204{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009414843{margin-bottom: 10px !important;}&#8221;]<strong>Formula:<\/strong> Joico <a href=\"\/en\/pro-color\/color-intensity\/\">Color Intensity<\/a> Passion Berry + Magenta[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30695&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1737766224583{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30697&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1737766287012{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009467642{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> K-Pak Color Therapy Color Protecting <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024675359{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024683666{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1729107573328{margin-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1729107593728{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C9lO6kzS5DR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C9lO6kzS5DR\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100972944{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;ROARING FIRE&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729098540925{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Leave the salon in a blaze of glorious ginger&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729098550219{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120696560{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009481953{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Roots<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 6CC with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Mids-Ends<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 6CC + 7CC with 20 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30700&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009074612{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30702&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009081755{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009493877{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">K-Pak Color Therapy Color Protecting Shampoo<\/a> and <a href=\"\/en\/pro-care\/defy-damage\/#kbond20\">Defy Damage KBOND20 Power Masque<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024733280{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30666&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024742723{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#kbond20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729107586774{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAZ6sUjJb8x\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAZ6sUjJb8x\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;MAPLE BLAZE&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729100096813{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Explosively beautiful copper catches the autumn light&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729100105426{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120717367{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738026239827{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Root Melt<\/em>)<\/strong>: Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 5NRG + 6NWB with 10 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Balayage<\/em>):<\/strong> Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 3 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 8NG + 8NC with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30704&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009090367{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30706&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009099496{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;29591&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004568911{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30708&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004736954{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009520941{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> <a href=\"\/en\/pro-care\/defy-damage\/#shampoo\">Defy Damage Protective Shampoo<\/a> and <a href=\"\/en\/pro-care\/defy-damage\/#kbond20\">Defy Damage K-Bond 20 Power Masque<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30664&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024773986{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30666&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024781999{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#kbond20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729107623756{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C_6nyYTSZnS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C_6nyYTSZnS\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][vc_single_image image=&#8221;71453&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1729190814785{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;MULLED WINE&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729106986724{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Radiance and intensely burnished tones, from start to finish&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729106995125{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120730069{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738026571899{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Babylights<\/em>):<\/strong> Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Root Melt<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 3N with 5 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 3 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 6WC (2 parts) + 5WC (1 part) + 6CCR (\u00bd part) + 6NC (\u00be part) with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;29591&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004568911{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30711&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004954943{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009546856{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">K-Pak Color Therapy Color Protecting Shampoo<\/a> and <a href=\"\/en\/pro-care\/defy-damage\/#kbond20\">Defy Damage KBOND20 Power Masque<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024815747{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30666&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024825122{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#kbond20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729107631472{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAcL522ysll\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAcL522ysll\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;CINNAMON PUMPKIN SPICE&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729108147543{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The tingly warmth of copper swirled with dimension&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729108156290{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120740996{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009559502{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Roots<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 6NC + 7NWB with 5 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Mids-Ends<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 7NC + 8NG + 6CCR (\u215b part) with 5 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 3 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 9NWB + 8NC with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner offset=&#8221;vc_col-xs-12&#8243;][vc_single_image image=&#8221;30713&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738005024204{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009572674{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> K-Pak Color Therapy Color Protecting <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024854438{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024861664{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729108181393{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAjL9Yly13h\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAjL9Yly13h\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;TWO SHOTS OF BOURBON&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729108510764{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Spicy amber tones give ginger real heat&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729108518636{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120751621{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738027017213{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Roots<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 6CC + 7NRG with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Highlights<\/em>):<\/strong> Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 3 (<em>Mids-Ends<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 7CC + 8NRG with 20 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30700&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009111570{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30715&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009119309{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-xs-12&#8243;][vc_single_image image=&#8221;29591&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004568911{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30702&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009127351{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30717&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009136157{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009599113{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> <a href=\"\/en\/pro-care\/defy-damage\/#shampoo\">Defy Damage Protective Shampoo<\/a> and <a href=\"\/en\/pro-care\/defy-damage\/#kbond20\">Defy Damage K-Bond 20 Power Masque<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30664&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024950331{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30666&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024958413{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#kbond20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729108586664{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C_1iHoRSFPl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C_1iHoRSFPl\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][vc_single_image image=&#8221;30128&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738024925866{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;NIGHTFALL&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729109209407{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Velvet darkness that glistens in the light&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729109217869{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120767306{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009607411{margin-bottom: 10px !important;}&#8221;]<strong>Formula:<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 7NA + 7NV with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30719&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009146991{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009155031{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009618408{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> K-Pak Color Therapy Color Protecting <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024969406{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024978898{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729109242792{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAoMmuivtO_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAoMmuivtO_\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;BEWITCHING HOUR&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729109504274{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Amethyst purple lends an intensity to the darkest brunette&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729109512221{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120778746{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009627859{margin-bottom: 10px !important;}&#8221;]<strong>Formula:<\/strong> Joico <a href=\"\/en\/pro-color\/color-intensity\/\">Color Intensity<\/a> Amethyst Purple[\/vc_column_text][vc_single_image image=&#8221;30723&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738007525750{margin-bottom: 0px !important;}&#8221; link=&#8221;\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009638403{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> K-Pak Color Therapy Color Protecting <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738024990110{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025000497{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729109537302{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C_zL53Dv46a\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C_zL53Dv46a\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;ESPRESSO MARTINI&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729110794233{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;A tall drink of dark tones with a hint of sweetness&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729110805850{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120790349{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738088674900{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Lightener<\/em>):<\/strong> Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Root Melt<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 3N + 1N (\u215b part) with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_single_image image=&#8221;29591&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004568911{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30725&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009165929{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30727&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009174499{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1729117042178{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> Moisture Recovery Moisturizing <a href=\"\/pro-care\/moisture-recovery\/#shampoo\">Shampoo<\/a> and <a href=\"\/pro-care\/moisture-recovery\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30688&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025024861{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/moisture-recovery\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30690&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025033273{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/moisture-recovery\/#conditioner&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729110827871{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAmVNcDywnl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAmVNcDywnl\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;NOVEMBER NUTMEG&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729111701776{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Deep, dark base studded with amber waves&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729111710043{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120800945{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009659554{margin-bottom: 10px !important;}&#8221;]<strong>Gloss Formula:<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 7NC + 6NC + 6NRV with 10 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30729&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009183995{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30731&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009192176{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30733&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738009199970{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009670249{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">K-Pak Color Therapy Color Protecting Shampoo<\/a> and <a href=\"\/en\/pro-care\/defy-damage\/#kbond20\">Defy Damage KBOND20 Power Masque<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025070940{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30666&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025078388{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#kbond20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729111734442{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAo63VLyIMq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAo63VLyIMq\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;DEEP-DISH CHOCOLATE&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729112012164{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;A smidge of light elevates those chocolate-brown tones&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729112022002{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120811957{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009686270{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Roots<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 3N + 3M + Joico <a href=\"\/en\/pro-color\/lumishine-youthlock\/\">LumiShine YouthLock Permanent Cr\u00e8me Color<\/a> 5NN with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 8PV + 8N + 7SB with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30725&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738008090552{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30735&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738008186897{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30737&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738008298830{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30739&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738008391034{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30741&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738008438733{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4&#8243;][vc_single_image image=&#8221;30743&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738008490851{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009697866{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> K-Pak Color Therapy Color Protecting <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025099673{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025108440{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729111998773{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAJmBpgyxG5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAJmBpgyxG5\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;CHESTNUT DREAMS&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729113018604{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;A drizzle of caramel spikes this dark brunette&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729113026945{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120821339{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009706804{margin-bottom: 10px !important;}&#8221;]<strong>Formula:<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 7NC + 7NWB + 7G with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_single_image image=&#8221;30745&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738008560956{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009718474{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> K-Pak Color Therapy Color Protecting <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025126284{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025136296{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729113062010{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DATxC8ay4Ic\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DATxC8ay4Ic\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;A CHILL IN THE HAIR&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729113621385{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;What crisp, natural violet delivers to darkness&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729113630387{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120834662{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738088689866{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Lightener<\/em>):<\/strong> Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Root Melt<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 4NV with 5 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 3 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 9NB with 5 Volume Joico LumiShine[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;29591&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004568911{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30747&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738008622156{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1729117312860{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> Defy Damage Protective <a href=\"\/pro-care\/defy-damage\/#shampoo\">Shampoo<\/a> and <a href=\"\/pro-care\/defy-damage\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30664&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025155828{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30692&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025163400{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#conditioner&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729113703035{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAEXpiNScsp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAEXpiNScsp\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;BROWN SUGAR BRUNETTE&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729114012646{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Sweet lowlights melt into dimensional deliciousness&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729114020087{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120844210{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009743014{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Lowlights<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-permanent\/\">LumiShine Permanent Cr\u00e8me Color<\/a> 5NW with 5 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 7NWB + 7N + 7V with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_single_image image=&#8221;30745&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738008709014{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009756500{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> Moisture Recovery Moisturizing <a href=\"\/en\/pro-care\/moisture-recovery\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/moisture-recovery\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30688&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025190068{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/moisture-recovery\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30690&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025198848{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/moisture-recovery\/#conditioner&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729114095383{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C__QiPxyory\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C__QiPxyory\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;AFTERNOON LATTE&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729114202731{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Honey bronde adds a shot of excitement and depth&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729114213268{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120855124{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009777128{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Lowlights<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 7N + 6N + 6NWB with 5 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 2 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 8N + 8NG with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_single_image image=&#8221;30749&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738008770519{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009787623{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> K-Pak Color Therapy Color Protecting <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#shampoo\">Shampoo<\/a> and <a href=\"\/en\/pro-care\/k-pak-color-therapy\/#conditioner\">Conditioner<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025234354{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025242485{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/k-pak-color-therapy\/#shampoo&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729114258498{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAUb2HNSl-g\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAUb2HNSl-g\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729100964819{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;GILDED ACORN&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1729114394798{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Dimension + money-piece \u2013 the perfect fall segue for blondes&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1729114401348{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1729120865340{margin-top: 1rem !important;margin-bottom: 2rem !important;}&#8221; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738088705342{margin-bottom: 10px !important;}&#8221;]<strong>Formula 1 (<em>Lightener<\/em>):<\/strong> Joico Blonde Life Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer<\/p>\n<p><strong>Formula 2 (<em>Root Melt<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 6N + 6NA with 5 Volume Joico LumiShine Developer<\/p>\n<p><strong>Formula 3 (<em>Gloss<\/em>):<\/strong> Joico <a href=\"\/en\/pro-color\/lumishine-demi-liquid\/\">LumiShine Demi-Permanent Liquid Color<\/a> 10PV + 10NWB with 5 Volume Joico LumiShine Developer[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;29591&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738004568911{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30751&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1738008846351{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;22px&#8221; css=&#8221;.vc_custom_1738009812901{margin-bottom: 10px !important;}&#8221;]<strong>After Care:<\/strong> <a href=\"\/en\/pro-care\/defy-damage\/#shampoo\">Defy Damage Protective Shampoo<\/a> and <a href=\"\/en\/pro-care\/defy-damage\/#kbond20\">Defy Damage K-Bond 20 Power Masque<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30664&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025261690{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#shampoo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_single_image image=&#8221;30666&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1738025272069{margin-bottom: 0px !important;}&#8221; link=&#8221;\/en\/pro-care\/defy-damage\/#kbond20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1729114465826{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DApV6FGvP5s\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DApV6FGvP5s\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684532661690{margin-top: 4rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Posts You Might Like:&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1723574943565{margin-bottom: 2rem !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1729035538317{margin-bottom: 0px !important;}&#8221;]Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades that will beautifully usher clients into the cooler months. 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