{"id":31126,"date":"2025-04-01T11:16:39","date_gmt":"2025-04-01T18:16:39","guid":{"rendered":"https:\/\/www.joico.lat\/?p=31126"},"modified":"2025-04-01T11:16:39","modified_gmt":"2025-04-01T18:16:39","slug":"dreamy-brunette-shiny-hair-color","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/dreamy-brunette-shiny-hair-color\/","title":{"rendered":"Dreamy Brunette: It\u2019s So Shiny and Rich!"},"content":{"rendered":"

[vc_row css=”.vc_custom_1646784939424{margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”THE DREAMY BRUNETTE” font_container=”tag:h2|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1652551412839{margin-bottom: 15px !important;}”][vc_custom_heading text=”Featuring Joico Celebrity Artist, Jill Buck, of Salon 901″ font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1652551427638{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”31129″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1652551484455{margin-top: 20px !important;}”]<\/p>\n

Joico Celebrity Artist, Jill Buck of Salon Nine Zero One had a brunette client with a year\u2019s worth of grow out and a tired balayage. In one super-quick service \u2013 thank you Lumi10! \u2013 she turned that \u2018do into something deeply luxurious, shiny, and expensive-looking. With her easy-to-follow demo and formula, Jill shows you how to dupe it, right here\u2026.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1652565679010{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1638473328932{margin-bottom: 18px !important;}”][vc_custom_heading text=”The consultation\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1652551534771{margin-bottom: 25px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”31132″ img_size=”medium” alignment=”center” css=””][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

\u201cMy client naturally has dark hair, but it lacks shine and appears very matte,\u201d explains Jill. \u201cI wanted to give her color a little pep and really make it look expensive. She was ready for fresh, rich, shiny hair!\u201d<\/p>\n

[\/vc_column_text][\/vc_column][vc_column][cesis_line_divider][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1652565972218{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Lumi10 NG made it happen\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1651800393071{margin-bottom: 25px !important;}”][vc_column_text]If you haven\u2019t gotten up close and personal with our 10-minute, express-service innovation \u2013 Lumi10 Permanent Cr\u00e8me Color \u2013 allow us to introduce you! It\u2019s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: And in this collection of luscious, deeply pigmented, biz-building tones are three NEW NV shades that Jill used to bump up the cool on her brunette creation.<\/p>\n

With this powerful LumiShine innovation, you\u2019ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It\u2019s a get-rich-quick opportunity for you\u2026and your clients! Just some of what Lumi10 will do for you\u2026 [\/vc_column_text][cesis_icon_list icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ values=”%5B%7B%22icon%22%3A%22fa-star4%22%2C%22text%22%3A%22Let%20you%20fit%20in%20lots%20more%20clients%22%7D%2C%7B%22icon%22%3A%22fa-star4%22%2C%22text%22%3A%22Nail%20100%25%20gray%20coverage%22%7D%2C%7B%22icon%22%3A%22fa-star4%22%2C%22text%22%3A%22Rev%20up%20revenue%22%7D%2C%7B%22icon%22%3A%22fa-star4%22%2C%22text%22%3A%22Double%20the%20shine%20of%20your%20gorgeous%20creations%22%7D%2C%7B%22icon%22%3A%22fa-star4%22%2C%22text%22%3A%22Add%20express%20services%20%E2%80%93%20especially%20for%20those%20last-minute%20clients!%20–%20with%20ease%22%7D%5D”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065632865{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Jill\u2019s LUMI10 NV Formula\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1652565339018{margin-bottom: 25px !important;}”][cesis_icon_box box_top=”30px” box_bottom=”30px” position=”i_left” i_space=”30″ heading=”Jill’s LUMI10 NG Formula…” heading_space=”22″ use_editor=”yes” box_border_color=”#48c1e1″ h_box_border_color=”#48c1e1″ icon_color=”#48c1e1″ h_icon_color=”#48c1e1″ icon=”fa-lab” g_box_separator=”” g_icon_separator=”” g_heading_separator=”” g_text_separator=”” g_button_separator=”” g_module_separator=”” c_box_separator=”” c_icon_separator=”” c_heading_separator=”” c_text_separator=”” t_heading_separator=”” t_text_separator=””]Prep Treatment:<\/strong> Defy Damage ProSeries 1: Bond-Protecting Color Optimizer <\/a><\/p>\n

Formula 1 (base):<\/strong> Lumishine LUMI10 Permanent Cr\u00e9me Color <\/a>5NV + 7NV with LUMI10 Dedicated Developer<\/p>\n

Formula 2: (Gloss)<\/strong> Joico Color Intensity<\/a> in Tru Lav<\/p>\n

Post Treatment: <\/strong>Defy Damage ProSeries 2: Bond-Strengthening Color Treatment<\/a><\/p>\n

Final Step: <\/strong>Defy Damage Protective Shield <\/a>[\/cesis_icon_box][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065535538{margin-top: 50px !important;}”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″]

\"hair\"hair<\/div><\/div>[\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065722335{margin-top: 60px !important;margin-bottom: 30px !important;}”][vc_column][vc_custom_heading text=”Jill sent her client home with\u2026” font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1651800738950{margin-bottom: 25px !important;}”][vc_column_text css=””]\u201cThis brunette must have a color-safe shampoo and conditioner! I want her hair to feel shiny all the time\u2026not just when I do it,\u201d says Jill, who recommended Joico\u2019s K-PAK\u00ae Color Therapy collection<\/a> for protection and shine.<\/p>\n

With K-PAK Color Therapy<\/a>, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA\/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen damaged hair with nourishing African Manketti Oil, Argan Oil, and Evening Primrose Oil, creating hair that\u2019s instantly 9X stronger with twice the shine. K-PAK\u2019s SmartRelease\u00ae Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use.<\/p>\n

How to use the Shampoo: Lather, rinse, and repeat if desired.
\nHow to use the Conditioner: Apply a small amount to clean, damp hair. Leave in for 1 \u2013 2 minutes. Rinse.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1646784939424{margin-bottom: 25px !important;}”][vc_column][vc_custom_heading text=”THE DREAMY BRUNETTE” font_container=”tag:h2|font_size:25px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1652551412839{margin-bottom: 15px !important;}”][vc_custom_heading text=”Featuring Joico Celebrity Artist, Jill Buck, of Salon 901″ font_container=”tag:p|font_size:20px|text_align:center|line_height:1″ text_transform=”cesis_text_transform_uppercase” use_theme_fonts=”yes” css=”.vc_custom_1652551427638{margin-bottom: 25px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647065520902{margin-bottom: 25px !important;}”][vc_column][vc_single_image image=”31129″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1652551484455{margin-top: 20px !important;}”] Joico Celebrity Artist, Jill Buck of Salon Nine Zero One had a brunette client with a year\u2019s […]<\/p>\n","protected":false},"author":8,"featured_media":31129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,106],"tags":[],"class_list":["post-31126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-tips","category-formulas"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/31126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=31126"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/31126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/31129"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=31126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=31126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=31126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}