{"id":33360,"date":"2025-12-16T12:43:13","date_gmt":"2025-12-16T20:43:13","guid":{"rendered":"https:\/\/www.joico.lat\/?p=33360"},"modified":"2025-12-16T12:43:13","modified_gmt":"2025-12-16T20:43:13","slug":"get-the-look-kate-hudsons-beachy-waves","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/get-the-look-kate-hudsons-beachy-waves\/","title":{"rendered":"Get The Look\u2026 Kate Hudson\u2019s Beachy Waves"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;33362&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914548158{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;33364&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914606588{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;15&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1754352647852{padding-top: 5rem !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1753819886939{margin-bottom: 0px !important;padding-right: 2% !important;padding-left: 2% !important;}&#8221; font_color=&#8221;#505050&#8243;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DLBAKtjT4cf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DLBAKtjT4cf\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_custom_heading text=&#8221;Kate\u2019s \u201cJoi Lessons\u201d&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|color:%23FFFFFF|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1753898933140{margin-bottom: 10px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1753899053366{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#FFFFFF&#8221;]This year, you\u2019ll be treated to Kate\u2019s \u201cJoi Lessons,\u201d a campaign that capitalizes on the star\u2019s comedic instincts and innate playfulness.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;JOI LESSONS WITH KATE HUDSON WAYS TO FIND YOUR JOI&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|color:%23FFFFFF|line_height:36px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;STEP 1: BE IN THE MOMENT.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;DO THE UNEXPECTED.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;GREAT HAIR \u2013 GREAT HAIR ALWAYS HELPS.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;APPRECIATE THE LITTLE THINGS.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;ADD A LITTLE GLAM TO YOUR LIFE.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;15&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1754352653853{padding-bottom: 5rem !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;5\/12&#8243;][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;MOVE! Your body.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;DEFY DAMAGE AT ALL TIMES.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;SHINE YOUR WAY THROUGH ANYTHING\u2026 I SHINE BRIGHTEST WHEN I\u2019M UNAPOLOGETICALLY ME.&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;DON\u2019T BE AFRAID TO TRY NEW THINGS&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][cesis_icon_paragraph i_size=&#8221;30&#8243; heading=&#8221;AND REMEMBER \u2013 CHASE YOUR JOI! SOMETIMES YOU JUST GOTTA REACH OUT AND GRAB IT!&#8221; text=&#8221;&#8221; text_space=&#8221;&#8221; heading_color=&#8221;#FFFFFF&#8221; heading_h_color=&#8221;#9A2616&#8243; heading_f_size=&#8221;30px&#8221; heading_f_weight=&#8221;300&#8243; heading_l_height=&#8221;36px&#8221; icon=&#8221;fa-heart&#8221;][\/cesis_icon_paragraph][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1753820006438{margin-bottom: 0px !important;padding-right: 2% !important;padding-left: 2% !important;}&#8221; font_color=&#8221;#505050&#8243;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DL5GDosRsOi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DL5GDosRsOi\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1750183245829{margin-top: 5rem !important;margin-bottom: 2rem !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750092075135{margin-bottom: 0px !important;padding-right: 2% !important;padding-left: 2% !important;}&#8221; font_color=&#8221;#505050&#8243;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHv6rrgoBIc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DHv6rrgoBIc\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Speak to find your JOI. And no one wears them better than Joico Global Celebrity Spokesperson, Kate Hudson, whose joi-filled spirit embodies the easygoing chic of this intentionally undone style.&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:40px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1753819462568{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][vc_column][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;24px&#8221; css=&#8221;.vc_custom_1750181269315{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cYou could wear [this look] every day, and if you go somewhere, and you don\u2019t want your hair to look too perfect, this would be [great].\u201d<\/p>\n<p><strong>&#8211; Celebrity Stylist, Renato Campora, of the \u201cchillaxed\u201d waves he personally created for Kate.<\/strong><\/p><\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_custom_heading text=&#8221;<strong>Today, he\u2019s rolling out his master step-by-steps so everyone can get the look.<\/strong>&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:40px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1750096650768{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1753898724457{margin-top: 5rem !important;margin-bottom: 2rem !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750092075135{margin-bottom: 0px !important;padding-right: 2% !important;padding-left: 2% !important;}&#8221; font_color=&#8221;#505050&#8243;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHv6rrgoBIc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DHv6rrgoBIc\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Speak to find your JOI. And no one wears them better than Joico Global Celebrity Spokesperson, Kate Hudson, whose joi-filled spirit embodies the easygoing chic of this intentionally undone style.&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:40px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1753819462568{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][vc_column][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;24px&#8221; css=&#8221;.vc_custom_1750181269315{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cYou could wear [this look] every day, and if you go somewhere, and you don\u2019t want your hair to look too perfect, this would be [great].\u201d<\/p>\n<p><strong>&#8211; Celebrity Stylist, Renato Campora, of the \u201cchillaxed\u201d waves he personally created for Kate.<\/strong><\/p><\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_custom_heading text=&#8221;<strong>Today, he\u2019s rolling out his master step-by-steps so everyone can get the look.<\/strong>&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:40px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1750096650768{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1750092113432{margin-bottom: 3rem !important;}&#8221;][vc_column][vc_single_image image=&#8221;76343&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1750097919611{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_custom_heading text=&#8221;Meet the artist\u2026&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1750096845804{margin-bottom: 10px !important;}&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750097360188{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#505050&#8243;]Renowned hairstylist, Renato Campora, who created all the looks for Joico\u2019s 50 th Anniversary campaign featuring Kate Hudson, is a true legend in the beauty industry. Originally from Italy, this talented artist\u2019s work on Hollywood\u2019s hottest stars has graced everything from the Oscars to the Met Gala, movie premieres, and beyond. Celebrated for his distinctive ability to reinterpret and transform classic looks into the modern age, his creativity knows no bounds.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;<strong>The inspo: Undone curls\u2026as if a day at the beach created the waves effortlessly.<\/strong>&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:40px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1750096999291{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1750116554908{margin-bottom: 3rem !important;padding-top: 10px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750093839196{margin-bottom: 0px !important;padding-right: 2% !important;padding-left: 2% !important;}&#8221; font_color=&#8221;#505050&#8243;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DF_1PK3phNu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DF_1PK3phNu\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1750116444033{margin-bottom: 1rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Kate\u2019s Beachy Waves: The How-Tos\u2026&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750098459050{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#505050&#8243;]<strong>The prep<\/strong>: Start with <strong>Defy Damage Protective Shampoo<\/strong> and <strong>KBOND20 Power Masque<\/strong> to protect your hard work from start to finish with bond-building, damage-prevention ingredients.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_col-xs-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;30664&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914751559{margin-bottom: 0px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;SHOP NOW&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23FFFFFF|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1750114041350{margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #9A2616 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9A2616 !important;}&#8221; el_class=&#8221;shop-button&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0CJ36V8X8%3Fchannel%3DJoico_com|target:_blank&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_col-xs-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;33369&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914823414{margin-bottom: 0px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;SHOP NOW&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23FFFFFF|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1750114008834{margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #9A2616 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9A2616 !important;}&#8221; el_class=&#8221;shop-button&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.com%2Fdp%2FB087FBL23H%3Fchannel%3DJoico_com|target:_blank&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-6&#8243;][vc_single_image image=&#8221;30664&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914751559{margin-bottom: 0px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;SHOP NOW&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23FFFFFF|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1750114041350{margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #9A2616 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9A2616 !important;}&#8221; el_class=&#8221;shop-button&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0CJ36V8X8%3Fchannel%3DJoico_com|target:_blank&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-6&#8243;][vc_single_image image=&#8221;33369&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914823414{margin-bottom: 0px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;SHOP NOW&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23FFFFFF|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1750114008834{margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #9A2616 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9A2616 !important;}&#8221; el_class=&#8221;shop-button&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.com%2Fdp%2FB087FBL23H%3Fchannel%3DJoico_com|target:_blank&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750115267410{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#505050&#8243;]<strong>Next come the waves<\/strong>: Working in small sections, Renato uses a curling iron to curl the entire head of hair. \u201cAfter using the curling iron, I used <strong>Joico Hair Shake Liquid-to-Powder Texturizing Finisher<\/strong>, which builds up volume and texturizes the hair, \u201d Renato says. \u201cThe reason this product is so good is because it\u2019s still flexible. Beachy waves are nice when the look moves around. When it looks fluid, flexible and not too firm. \u201d<\/p>\n<p><strong>Lock it in<\/strong>: To finish the look, Renato re-curls any pieces of hair that need additional bounce. If you\u2019re looking for long-lasting hold, Renato loves to finish with <strong>Joico Power Spray Fast-Dry Finishing Spray<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_col-xs-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;33371&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914898176{margin-bottom: 0px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;SHOP NOW&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23FFFFFF|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1750114071011{margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #9A2616 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9A2616 !important;}&#8221; 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el_class=&#8221;shop-button&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.com%2Fdp%2FB08V4MKM1H%3Fchannel%3DJoico_com|target:_blank&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-6&#8243;][vc_single_image image=&#8221;33373&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914944712{margin-bottom: 0px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;SHOP NOW&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:center|color:%23FFFFFF|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1750114091246{margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #9A2616 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 3px !important;border-color: #9A2616 !important;}&#8221; el_class=&#8221;shop-button&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.com%2Fdp%2FB08V4DHVZR%3Fchannel%3DJoico_com|target:_blank&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750098488118{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#505050&#8243;]<strong>Try Renato\u2019s clever Hair Shake trick<\/strong>: To ensure even product distribution, Renato reaches for a damp microfiber towel when using <strong>Hair Shake<\/strong> on Kate\u2019s beachy waves. After applying a few sprays of product to the towel, Renato lightly \u201cwipes\u201d the towel over the hair to avoid over- saturating and achieves a relaxed finish. \u201cI didn\u2019t spray it directly into the hair. [By spritzing into the towel}, the product goes all over, so it will become a more natural look instead too perfect.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1750098226954{margin-bottom: 2rem !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;24px&#8221; css=&#8221;.vc_custom_1750181192447{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#505050&#8243;]<\/p>\n<blockquote><p>\u201cThis look is kind of sexy, beachy. I love that feeling when the hair moves and it doesn\u2019t look too stiff and static.\u201d<\/p>\n<p><strong>\u2013 Renato Campora.<\/strong><\/p><\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1750181843040{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#505050&#8243;]<strong>Why styling products are everything to him\u2026<\/strong><\/p>\n<p>\u201cProducts are 50 percent of my final work, \u201d explains Renato, who used no fewer than three different Joico stylers to create Kate\u2019s wavy look. \u201cProducts are the key, in my opinion, for many hairstyles &#8212; if you want to do a beautiful blowout, you need to also build up the foundation in the blowout in order to maintain that shine. They\u2019re also important to protect hair from heat, to add volume to the roots, and to create hairstyles you can easily maintain. \u201d[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;33375&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765915150896{margin-bottom: 0px !important;padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][\/vc_column][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_custom_heading text=&#8221;<strong>Every time you click on Joico.com or hop on over to their Instagram page, you\u2019ll catch Kate Hudson\u2019s cheeky fun, fabulous hair, and lively insight. Stay tuned for lots of excitement to come!<\/strong>&#8221; font_container=&#8221;tag:p|font_size:30px|text_align:left|line_height:40px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1750097542701{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684532661690{margin-top: 4rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Posts You Might Like:&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;3rem&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;33362&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914548158{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;33364&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1765914606588{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;15&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1754352647852{padding-top: 5rem !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text font_size=&#8221;20px&#8221; line_height=&#8221;26px&#8221; css=&#8221;.vc_custom_1753819886939{margin-bottom: 0px !important;padding-right: 2% !important;padding-left: 2% !important;}&#8221; font_color=&#8221;#505050&#8243;] &nbsp; View this post on Instagram &nbsp; A post shared by Joico (@joico) [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_custom_heading text=&#8221;Kate\u2019s [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":33366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,101],"tags":[],"class_list":["post-33360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-looks","category-everyday-joi"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/33360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=33360"}],"version-history":[{"count":0,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/33360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/33366"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=33360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=33360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=33360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}