{"id":33390,"date":"2026-01-12T12:30:04","date_gmt":"2026-01-12T20:30:04","guid":{"rendered":"https:\/\/www.joico.lat\/?p=33390"},"modified":"2026-01-12T12:30:04","modified_gmt":"2026-01-12T20:30:04","slug":"the-dry-hair-revival","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/the-dry-hair-revival\/","title":{"rendered":"The Dry Hair Revival"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1755639611181{margin-bottom: 3rem !important;}&#8221;][vc_column][vc_single_image image=&#8221;33391&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1767915087295{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Warning: You may need a drink of water after you read this\u2026&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:center|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1753910651029{margin-top: 0px !important;margin-bottom: 5px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753905191393{margin-bottom: 0px !important;}&#8221;]Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it\u2019s one of the most popular searches on social media. And it\u2019s exactly why we decided it was time to create an instant solution for dry hair. Something you could literally apply, then walk out the door and see immediate results. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1756140848777{margin-top: 3rem !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DNG30kCz3IH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DNG30kCz3IH\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1753910009079{margin-top: 3rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Welcome to the Dry Hair Revival &#8212; and the launch of Joico\u2019s brand-new hydration hero, Moisture Recovery 24-Hour Recharge!&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1753910700775{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753909818514{margin-bottom: 0px !important;}&#8221;]This transformative leave-in treatment joins the MOISTURE RECOVERY COLLECTION to replenish dry, coarse hair with intense, all-day moisture, easy detangling, and instantly silky-smooth, no-frizz results.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;33393&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1767915895635{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1756141775613{margin-top: 3rem !important;margin-bottom: 2rem !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753909806971{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cThe results truly speak volumes,\u201d says Joico Global Technical Director, Jeannetta Walker-Rodgers. \u201cRecharge is the perfect complement to the Moisture Recovery Collection because it takes the hydration and runs with it \u2013 continuing to work for a full 24 hours after application. Thanks to ingredients like Olive Ester, moisture is essentially replaced between each shampoo and treatment, so hair is never left parched and thirsty.\u201d<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1756140899803{margin-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DNhOsJFxWI2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DNhOsJFxWI2\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Joico (@joico)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1752859449431{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div id=\"twenty20-1\" class=\"twenty20\" style=\"width: 100% !important; clear: both;\"><div class=\"twentytwenty-container twenty20-1 \"><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/09\/moisture-recovery-recharge-model-before.jpg\" alt=\"moisture recovery recharge model before treatment\" \/><img decoding=\"async\" src=\"https:\/\/www.joico.lat\/wp-content\/uploads\/2025\/09\/moisture-recovery-recharge-model-after.jpg\" alt=\"moisture recovery recharge model after treatment\" \/><\/div><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Here&#8217;s What 24-Hour Recharge Delivers\u2026&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1753905244376{margin-top: 0px !important;margin-bottom: 5px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753905262279{margin-bottom: 0px !important;}&#8221;] \u2022 All-day moisture boost<br \/>\n\u2022 On-the-spot\/out-the-door results<br \/>\n\u2022 Hair becomes 46% softer** and 88% smoother***<br \/>\n\u2022 Reduced breakage*<br \/>\n\u2022 Protection from frizz<br \/>\n\u2022 Instantly detangling<br \/>\n\u2022 Provides a buffer against heat styling up to 450\u00b0[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;12px&#8221; line_height=&#8221;16px&#8221; css=&#8221;.vc_custom_1753910805418{margin-bottom: 0px !important;}&#8221;]*Against combing breakage on damaged hair vs. a non-conditioning shampoo<br \/>\n**vs. untreated hair<br \/>\n***vs. untreated damaged hair[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1753910403644{margin-bottom: 3rem !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-color: #559AA9 !important;border-radius: 3px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;The Fast Fix: Quick-and-Easy Ways to Use 24-Hour Recharge&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|color:%23FFFFFF|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1753909147907{margin-top: 0px !important;margin-bottom: 5px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753909154808{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#FFFFFF&#8221;]Recharge is the perfect last step to Joico\u2019s popular Moisture Recovery Collection &#8212; Shampoo, Conditioner, and Treatment Balm &#8212; which features transformative, marine-based ingredients that deliver nourishing hydration, manageability, softness, protection, and a healthy shine for a full 24 hours.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;10&#8243; el_class=&#8221;swap-col-on-mobile&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753908961664{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#FFFFFF&#8221;]<strong>Try it when styling your damp hair:<\/strong> After shampooing and conditioning with the Moisture Recovery collection, apply Recharge (avoiding the root area), then blow-dry and style as usual.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753908967940{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#FFFFFF&#8221;]<strong>Use it solo for a speedy moisturizing surge:<\/strong> Run a dollop through dry strands, focusing especially on any crispy ends, and you\u2019re done![\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753908973789{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#FFFFFF&#8221;]<strong>Carry it with you:<\/strong> Drop Recharge into your gym or beach bag for an instant, on-the-go treatment whenever hair feels parched and thirsty.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;33395&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; border_color=&#8221;white&#8221; css=&#8221;.vc_custom_1767916003472{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1754334116724{margin-top: 3rem !important;margin-bottom: 3rem !important;}&#8221;][vc_column][vc_column_text font_size=&#8221;26px&#8221; line_height=&#8221;30px&#8221; css=&#8221;.vc_custom_1753910479993{margin-bottom: 0px !important;}&#8221;]<strong>Ready to quench your thirst? Take the <a class=\"underline-text\" href=\"https:\/\/www.joico.com\/dry-hair-revival-quiz\/\">Dry Hair Revival Quiz<\/a> and find out exactly what your hair needs to bring it back to the healthy and hydrated zone\u2026.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1753910434796{margin-top: 3rem !important;margin-bottom: 3rem !important;background-color: #559AA9 !important;border-radius: 5px !important;}&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1752268042548{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text font_size=&#8221;26px&#8221; line_height=&#8221;30px&#8221; css=&#8221;.vc_custom_1753910329798{margin-bottom: 0px !important;}&#8221; font_color=&#8221;#FFFFFF&#8221;]<strong>Ready to quench your thirst? Take the <a href=\"https:\/\/www.joico.com\/dry-hair-revival-quiz\/\">Dry Hair Revival Quiz<\/a> and find out exactly what your hair needs to bring it back to the healthy and hydrated zone\u2026.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684532661690{margin-top: 4rem !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Posts You Might Like:&#8221; font_container=&#8221;tag:p|font_size:25px|text_align:left|line_height:1&#8243; text_transform=&#8221;cesis_text_transform_uppercase&#8221; use_theme_fonts=&#8221;yes&#8221;][cesis_line_divider pos=&#8221;cesis_line_d_left&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1755639611181{margin-bottom: 3rem !important;}&#8221;][vc_column][vc_single_image image=&#8221;33391&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1767915087295{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Warning: You may need a drink of water after you read this\u2026&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:center|line_height:1.8rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css=&#8221;.vc_custom_1753910651029{margin-top: 0px !important;margin-bottom: 5px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1753905191393{margin-bottom: 0px !important;}&#8221;]Did you know the hashtag #dryhair has over 7.2 billion TikTok views? 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