{"id":33686,"date":"2026-08-18T17:33:32","date_gmt":"2026-08-19T00:33:32","guid":{"rendered":"https:\/\/www.joico.lat\/?p=33686"},"modified":"2026-08-18T17:33:32","modified_gmt":"2026-08-19T00:33:32","slug":"trendsetting-blonde-summer-formulas","status":"publish","type":"post","link":"https:\/\/www.joico.lat\/en\/trendsetting-blonde-summer-formulas\/","title":{"rendered":"3 Hot Summer Formulas That Put Blonde On The Map!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;hero-section&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;33684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1787099507836{margin-bottom: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;hero-section-text&#8221;][vc_custom_heading text=&#8221;Looking to tap into trendsetting blonde looks that take your clients from simply sunny to sizzling-hot?&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|color:%23666666|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;Joico\u2019s got the latest forecast for you &#8212; with three transformational formulas designed for out-of-this-world, iconic results. Using the power of Blonde Life, SilverLight, and LumiShine, you can elevate those big-ticket blonding services with no reservations this summer.&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|color:%23666666|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781137319107{margin-top: 4% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Destination Dazzling: Where will YOUR blondes go?&#8221; font_container=&#8221;tag:p|font_size:34px|text_align:left|color:%23000000|line_height:34px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20italic%3A500%3Aitalic&#8221; css=&#8221;.vc_custom_1781140353434{margin-top: 4% !important;margin-bottom: 4% !important;}&#8221;][vc_custom_heading text=&#8221;HOTSPOT #1: MALIBU GLOW BLONDE&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781137259769{margin-bottom: 5px !important;}&#8221;][vc_custom_heading text=&#8221;Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20italic%3A500%3Aitalic&#8221; css=&#8221;.vc_custom_1781137270155{margin-top: 0px !important;margin-bottom: 5px !important;}&#8221;][vc_single_image image=&#8221;33682&#8243; img_size=&#8221;375&#215;500&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1787099517377{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781141107617{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Why it\u2019s a sight to see:<\/p>\n<p>\u201cThis sun-kissed beauty feels bright, natural, and golden \u2013 just like the sun would give you,\u201d<\/p>\n<p>says Larisa, whose formula delivers high-impact, dimensional results with a warm California vibe.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781138119410{margin-top: 8% !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The Formula&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781140513731{margin-bottom: 5px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781140505527{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p>Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 5-30 Volume Blonde Life Coconut Oil Developer<br \/>\nFormula 2 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 7NB with 5 Volume LumiShine Developer<br \/>\nFormula 3 (Mid to Ends Gloss):Joico LumiShine Demi-Permanent Liquid Color 10NWB + 10PV with 5 Volume LumiShine Developer<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781145437025{margin-top: 8% !important;margin-bottom: 0px !important;}&#8221;]BOMBSHELL TIP:<\/p>\n<p>\u201cWhen using SilverLight, do a scratch test to check the true lift. Charcoal lightener can look ready before it is, so leave it on an extra 5-10 minutes to let the gray tone filter through and reveal the real level.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781145551054{margin-top: 4% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Passport to protection: Larisa sends these products on the road\u2026&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781140830274{margin-top: 4% !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781140112212{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]HydraSplash Shampoo and Conditioner:<\/p>\n<p>\u201cThey replenish moisture, while keeping hair light, fresh, bouncy, and full of movement. Ideal for maintaining a healthy blonde between color services.\u201d<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781140670274{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Dream Blowout Glass:<\/p>\n<p>\u201cThis is my finishing staple for instant smoothness and shine. It enhances the hair\u2019s surface for a polished, glass-like finish without weight.\u201d<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781140728903{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Weekend Hair:<\/p>\n<p>\u201cEssential for creating effortless texture with natural movement; separation without stiffness. The hair looks and feels soft and lived-in rather than overstyled.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781141435360{margin-top: 8% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;HOTSPOT #2: SANTORINI SEA-PEARL BLONDE&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781140916208{margin-bottom: 5px !important;}&#8221;][vc_custom_heading text=&#8221;Featuring Joico Brand Storyteller and Blonde Specialist, Olivia Thompson&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20italic%3A500%3Aitalic&#8221; css=&#8221;.vc_custom_1781140928460{margin-top: 0px !important;margin-bottom: 5px !important;}&#8221;][vc_single_image image=&#8221;33684&#8243; img_size=&#8221;375&#215;500&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1787099527631{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781141369442{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Why it\u2019s a sight to see:<\/p>\n<p>\u201cThis look was inspired by the island of Santorini in the summer &#8212; the bright-white buildings, the blue water, the way the sun reflects off of everything. I wanted a blonde that felt cool and pearly, but still soft and wearable\u2026just like hair that\u2019s been living in the Mediterranean sun,\u201d explains Olivia. \u201cThis cool blonde has softness and light reflection instead of looking gray or harsh; it reads bright from every angle.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781138119410{margin-top: 8% !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The Formula&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781140513731{margin-bottom: 5px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781141597089{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p>Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer.<br \/>\nFormula 2 (Gloss): Joico Blonde Life Demi-Gloss Toners 10BV with 5 Volume Blonde Life Coconut Oil Developer.<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781145275097{margin-top: 12% !important;margin-bottom: 0px !important;}&#8221;]BOMBSHELL TIP:<\/p>\n<p>\u201cFocus your brightest foils where the client actually sees their hair, especially the sides and mohawk. That\u2019s what makes the blonde read bright day to day. And remember, when creating cool blondes, the lift matters just as much as the gloss. A clean canvas keeps the tone soft and pearly instead of heavy.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Passport to protection: Olivia sends these products on the road\u2026&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781142030758{margin-top: 4% !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781142086051{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Defy Damage In A Flash:<\/p>\n<p>\u201cI love it because it strengthens the hair in just 7 seconds. It\u2019s fast, effective, and a non-negotiable step for keeping blonde hair healthy.\u201d<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781142106957{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Dream Blowout Glass:<\/p>\n<p>\u201cThis gives the hair that smooth, glassy finish without weighing it down. Blonde hair looks polished and healthy.\u201d<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781142126199{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Weekend Hair:<\/p>\n<p>Perfect for maintaining this look at home. It adds light texture, keeps hair fresh longer, and makes blonde hair feel effortless.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781141435360{margin-top: 8% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;HOTSPOT #3: CAPRI CHAMPAGNE BLONDE&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781143506063{margin-bottom: 5px !important;}&#8221;][vc_custom_heading text=&#8221;Featuring Joico Brand Content Creator, Melissa Maloney&#8221; font_container=&#8221;tag:p|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20italic%3A500%3Aitalic&#8221; css=&#8221;.vc_custom_1781143515109{margin-top: 0px !important;margin-bottom: 5px !important;}&#8221;][vc_single_image image=&#8221;33680&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1787099571606{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221; el_class=&#8221;third-section-image&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781143559471{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]Why it\u2019s a sight to see:<\/p>\n<p>\u201cIf your client loves a soft, natural, lived-in look but is ready to go a little lighter for summer, this blonde is perfect; it has some subtle warmth and lots of reflection,\u201d says Melissa. \u201cThe champagne tones really make the look stand out because you combine warmth with a violet reflection that makes it feel both bright and soft.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781138119410{margin-top: 8% !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The Formula&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781140513731{margin-bottom: 5px !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781145089536{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p>Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer.<br \/>\nFormula 2 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 6NB + 7NB with 5 Volume LumiShine Developer.<br \/>\nFormula 3 (Gloss):Joico LumiShine Demi-Permanent Liquid Color 10PV with 5 Volume LumiShine Developer.<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781145392682{margin-top: 12% !important;margin-bottom: 0px !important;}&#8221;]BOMBSHELL TIP:<\/p>\n<p>\u201cUse deep teases (starting low and pushing out about 50% of the density) to create a completely seamless blend. Even with more defined ribbons of color, everything will look natural and blended.\u201d<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1781145591762{margin-top: 4% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Passport to protection: Melissa sends these products on the road\u2026&#8221; font_container=&#8221;tag:h2|font_size:26px|text_align:left|color:%23293340|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css=&#8221;.vc_custom_1781145191277{margin-top: 4% !important;}&#8221;][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781146483776{margin-top: 4% !important;margin-bottom: 0px !important;}&#8221;]<\/p>\n<p>HydraSplash Hydrating Shampoo and Conditioner: This duo bathes each blonde strand with lightweight but powerful hydration for a full 24 hours without weighing fine hair down. You\u2019ll get instant detangling, flyaway and frizz reduction without heaviness.<\/p>\n<p>[\/vc_column_text][vc_column_text font_size=&#8221;18px&#8221; line_height=&#8221;1.7rem&#8221; css=&#8221;.vc_custom_1781146017121{margin-top: 4% !important;margin-bottom: 2% !important;}&#8221;]Client Confidential: Share These Travel Hacks When Blonde Goes Global[\/vc_column_text][cesis_icon_list t_f_size=&#8221;18px&#8221; t_l_height=&#8221;1.7em&#8221; values=&#8221;%5B%7B%22icon%22%3A%22fa-asterisk%22%2C%22text%22%3A%22%3Cstrong%3EDon%E2%80%99t%20forget%20a%20hat%3A%20%3C%2Fstrong%3EBlonde%20hair%20can%20be%20fragile%20and%20susceptible%20to%20harsh%20UV%20rays.%22%7D%2C%7B%22icon%22%3A%22fa-asterisk%22%2C%22text%22%3A%22%3Cstrong%3ESlather%20on%20the%20heat%20protectant%3A%20%3C%2Fstrong%3EDefy%20Damage%20Protective%20Shield%20safeguards%20blonde%20hair%20from%20damaging%20heat%20and%20UV%20rays%3B%20pops%20easily%20into%20a%20beach%20bag%3B%20and%20can%20be%20used%20on%20wet%20or%20dry%20hair.%20(Try%20using%20it%20as%20a%20detangler%20after%20a%20swim.)%22%7D%2C%7B%22icon%22%3A%22fa-asterisk%22%2C%22text%22%3A%22%3Cstrong%3EForget%20the%20harsh%20hotel%20shampoos%3A%20%3C%2Fstrong%3EStock%20your%20beauty%20bag%20with%20Joico%20travel%20sizes%2C%20or%20decant%20your%20favorite%20Joico%20cleanser%20into%20a%20mini%20on-the-go%20bottle.%22%7D%2C%7B%22icon%22%3A%22fa-asterisk%22%2C%22text%22%3A%22%3Cstrong%3EAir-dry%20blonde%20hair%20when%20possible%3A%20%3C%2Fstrong%3EThe%20less%20heat%20the%20better%20%E2%80%93%20especially%20when%20you%E2%80%99re%20in%20and%20out%20of%20a%20pool%20or%20ocean.%22%7D%5D&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;hero-section&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;33684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; css=&#8221;.vc_custom_1787099507836{margin-bottom: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;hero-section-text&#8221;][vc_custom_heading text=&#8221;Looking to tap into trendsetting blonde looks that take your clients from simply sunny to sizzling-hot?&#8221; font_container=&#8221;tag:p|font_size:24px|text_align:left|color:%23666666|line_height:2rem&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;Joico\u2019s got the latest forecast for you &#8212; with three transformational formulas designed for out-of-this-world, iconic results. Using the power of Blonde Life, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":33684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,106,112],"tags":[],"class_list":["post-33686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-back-bar-blog","category-formulas","category-pro-how-tos"],"_links":{"self":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/33686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/comments?post=33686"}],"version-history":[{"count":1,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/33686\/revisions"}],"predecessor-version":[{"id":33687,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/posts\/33686\/revisions\/33687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media\/33684"}],"wp:attachment":[{"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/media?parent=33686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/categories?post=33686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joico.lat\/en\/wp-json\/wp\/v2\/tags?post=33686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}