New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Meet our damaged-hair hero

Next-level color protection
Masque Magic: Watch This Hair Transform In Just 20 Minutes
DIY Style: The Return Of The Double Ponytail
The Return Of The Sexy Short Haircut
THAT Iconic 70’s Layered Hair How-To’s
Recent Pro 'BackBar' Articles
Crescent Method
The Care-Taking Of Textured Hair: 10 Tricks To Try
Ice Pixie
10 Secrets To Cutting Textured Hair
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah

Larisa Love
