New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Be Invincible and Wake Up To Dream Hair!

colorful-family

It’s A Colorful Life – Make It Last!

When Blue Meets Brass

NEW Vero K-PAK Color Permanent Crème Color Blue Ash Series

Recent #HairJoi Articles

This New “Beachy Waves” Technique Is Rising Fast!20210917140149

This New “Beachy Waves” Technique Is Rising Fast!

BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone ...
Texture: The Most Important Tweak In Your Hair Routine20210917134345

Texture: The Most Important Tweak In Your Hair Routine

IT’S ALL ABOUT TEXTUREThese days, adding texture is everything: It’s literally the difference between hair – and hair STYLE. ...
Watch This Hollywood Hair Pro Test-Drive 2 Hot Products20210917133649

Watch This Hollywood Hair Pro Test-Drive 2 Hot Products

TRESS DRIVE!With Joico Celebrity Artist, Jill Buck Of Salon 901From her Hollywood vantage point, Joico Celebrity Artist, Jill...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210621174856

Gentle Joi! We’ve Got The PETA Seal Of Approval

As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using...

Recent Pro 'BackBar' Articles

Exploring Black Hair-Stories: A Roundtable Celebration20210621175238

Exploring Black Hair-Stories: A Roundtable Celebration

JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant...
We’re Talking Gray Today: Techniques, Tricks, Trends20210621174650

We’re Talking Gray Today: Techniques, Tricks, Trends

WE’RE TALKING GRAY TODAYJoico Guest Artist and Master Educator, Cherry PetenbrinkAnd Joico Guest Artist, Nikole WoodGray hair...
Platinum Rain20210427165300

Platinum Rain

“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I c...
Honeycomb Blonde Curls20210427141026

Honeycomb Blonde Curls

“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test becau...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.