Joico

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Kate Hudson

joico and kate hudson handwriting

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Certified PETA Global Animal Test–Free

Learn more about the certification >

defy damage shampoo and conditioner

Defy Damage

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

DISCOVER DEFY DAMAGE
moisture recovery products

MOISTURE RECOVERY

Thirsty hair? Quench it!

kpak color therapy products

K-PAK Color Therapy

Helps lock in stunningly beautiful color vibrancy.

defy damage products

COLOR BALANCE PURPLE

Staying true to your hue has never been easier.

“stylers”

STYLERS

Style and substance? It’s the only way we know.

Discover All Joico Hair Care >

moisture recovery products

MOISTURE
RECOVERY

Thirsty hair?
Quench it!

kpak color therapy products

K-PAK
Color Therapy

Helps lock in stunningly beautiful color vibrancy.

defy damage products

COLOR BALANCE
PURPLE

Staying true to your hue has never been easier.

“stylers”


STYLERS

Style and substance? It’s the only way we know.

Discover All Joico Hair Care >

Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Fall Hair-Color Trends You’ll Love
Fall Hair-Color Trends You’ll Love
Surprising Ways to Use a Hair Masque
Surprising Ways to Use a Hair Masque
The Return of the Side Part
The Return of the Side Part
The Post-Pool Hair Routine
The Post-Pool Hair Routine
7-Second Bond Builder Takes Tiktok by Storm!
7-Second Bond Builder Takes Tiktok by Storm!
Dull to Dazzling in a Flash
Dull to Dazzling in a Flash
Hair Innovation: 80% Less Breakage*…in 7 Seconds
Hair Innovation: 80% Less Breakage*…in 7 Seconds
Say “I Do” to a Romantic Curly Upstyle
Say “I Do” to a Romantic Curly Upstyle
Fighting With Frizz?
Fighting With Frizz?
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner
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champage bottle

Cue the bubbly!

Celebrate with Us

Read More ►

champagne bottle

Cue the bubbly!
Celebrate with Us

Read More ►

joico pro color collection, lightener, silverlight, lumishine permanent creme, lumi10, youthlock and demi permanent products

Discover the Pro Joi Color System >

Dreamy Brunette: It’s So Shiny and Rich!
Dreamy Brunette: It’s So Shiny and Rich!
Marketing Magic! The Fall Hair-Color Menu
Marketing Magic! The Fall Hair-Color Menu
Dark-to-Light Transformation
Dark-to-Light Transformation
A Night Out in Miami With… The Curls!
A Night Out in Miami With… The Curls!
Low-Maintenance “Teddy Bear Bronde”
Low-Maintenance “Teddy Bear Bronde”
The Low-Maintenance Blonde (That Looks High Maintenance!)
The Low-Maintenance Blonde (That Looks High Maintenance!)
Glisten Up! Caramel Balayage
Glisten Up! Caramel Balayage
Now Serving: Vanilla Chai Tea Blonde
Now Serving: Vanilla Chai Tea Blonde
“I Wish I Were Blonde-Blonde!”
“I Wish I Were Blonde-Blonde!”
Toner Transformation: This Blonde Bridges Dark to Light
Toner Transformation: This Blonde Bridges Dark to Light
This Popstar Pink Trend Rocks!
This Popstar Pink Trend Rocks!
The Trending 90’s Bob
The Trending 90’s Bob
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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Larisa Love
Larisa Love
Global Brand Ambassador and Artistic Director of Joico
Richard Mannah
Richard Mannah
Global Artistic Director
Dee Eres
Dee Eres
Corporate Education Manager & International Business Development
Martin Chairez
Martin Chairez
International Master Artist
Margiela Figueroa
Margiela Figueroa
International Guest Artist
David Rosado
David Rosado
International Artist
Ricardo Santiago
Ricardo Santiago
Joico Global Education Expert
Jeannetta Walker-Rodgers
Jeannetta Walker-Rodgers
Global Technical Director
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