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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Meet our damaged-hair hero

Next-level color protection

Seaside Blonde Technique

by Joico Brand Storyteller Olivia Smalley

Discover Olivia Smalley's new Seaside Blonde technique - a luscious, dimensional look for beachy-blonde healthy results.

Step-By-Step & Formula

Recent #HairJoi Articles

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3 DIY Braid Looks That Push Fishtail To Shame!

Move over Fishtail. Jill Buck has a whole new menu of fun DIY ‘dos that will shake up your classic braid looks in a flash. Ch...
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Take Two: Joico Body Shake vs. Joico Hair Shake

How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series ...
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5 Reasons Moisture Recovery Is Natural Hair’s BFF

jQuery(window).load(function(){jQuery(".twentytwenty-container.twenty20-1[data-orientation!='vertical']").twentytwenty({defau...
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Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One

Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see t...

Recent Pro 'BackBar' Articles

10 Secrets To Cutting Textured Hair20200924120331

10 Secrets To Cutting Textured Hair

THE TEXTURE TRANSFORMATIONWith Joico Global Artistic Director, Richard Mannah“Working with textured hair is different,” says ...
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Seaside Blonde

jQuery(window).load(function(){jQuery(".twentytwenty-container.twenty20-2[data-orientation!='vertical']").twentytwenty({defau...
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Larisa Love Brings a Colorful Look to Life With Defy Damage…

It’s hard to believe Defy Damage has only been in existence for a year…because Larisa Love hardly remembers a color service w...
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Shag & Undercut: How To Nail 2020’s Major Looks

THE MOD SHAGIt’s a cut with a history. And now it’s making history again with a very modern approach from Joico Global Artist...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.