New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

Meet our damaged-hair hero

K-PAK

Next-level color protection

K-PAK Color Therapy

Seaside Blonde Technique

by Joico Brand Storyteller Olivia Smalley

Discover Olivia Smalley's new Seaside Blonde technique - a luscious, dimensional look for beachy-blonde healthy results.

Step-By-Step & Formula
View all Hair Care Products

Recent #HairJoi Articles

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3 DIY Braid Looks That Push Fishtail To Shame!

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Take Two: Joico Body Shake vs. Joico Hair Shake

How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series ...
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5 Reasons Moisture Recovery Is Natural Hair’s BFF

jQuery(window).load(function(){jQuery(".twentytwenty-container.twenty20-1[data-orientation!='vertical']").twentytwenty({defau...
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Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One

Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see t...
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Recent Pro 'BackBar' Articles

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10 Secrets To Cutting Textured Hair

THE TEXTURE TRANSFORMATIONWith Joico Global Artistic Director, Richard Mannah“Working with textured hair is different,” says ...
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Seaside Blonde

jQuery(window).load(function(){jQuery(".twentytwenty-container.twenty20-2[data-orientation!='vertical']").twentytwenty({defau...
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Larisa Love Brings a Colorful Look to Life With Defy Damage…

It’s hard to believe Defy Damage has only been in existence for a year…because Larisa Love hardly remembers a color service w...
Shag & Undercut: How To Nail 2020’s Major Looks20200623094443

Shag & Undercut: How To Nail 2020’s Major Looks

THE MOD SHAGIt’s a cut with a history. And now it’s making history again with a very modern approach from Joico Global Artist...
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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah headshot

Richard Mannah

Global Artistic Director

Larisa Love

Brand Ambassador / Embajadora de Marca

Guillermo Flores

Debbi Camacho

Martin Chairez

Margiela Figueroa

David Rosado

Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist / Artista Internacional Invitada