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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

Own Your Tone

COLOR BALANCE
color-infuse-shampoo-conditioner

Stay Radiantly Red

COLOR INFUSE

Powermelt Step by Step

A powerful transition with a fluid blend.

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Recent #HairJoi Articles

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Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into he...
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Ponytails are having a 90’s revival moment with the reappearance of “Twin Tails,” – a flirty and fun throwback style that’s e...
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Recent Pro 'BackBar' Articles

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Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blende...
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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah headshot

Richard Mannah

Global Artistic Director

Larisa Love

Brand Ambassador / Embajadora de Marca

Guillermo Flores

Debbi Camacho

Martin Chairez

Margiela Figueroa

David Rosado

Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist / Artista Internacional Invitada