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Defy Damage

The Next Generation of Bond Building

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Damage Prevention and Color Perfection from Start to Finish

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Be Invincible and Wake Up To Dream Hair!

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It’s A Colorful Life – Make It Last!

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Discover the Power of 10!

NEW LumiShine LUMI10 Quick Coverage Permanent Color

Recent #HairJoi Articles

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This Beautiful Bridal ‘Do Morphs For The After-Party

SAY I ‘DOWith Joico Celebrity Artist, Jill Buck, of 901 SalonHere’s some wedding-day genius from Joico Celebrity Artist, Jill...
This New “Beachy Waves” Technique Is Rising Fast!20210917140149

This New “Beachy Waves” Technique Is Rising Fast!

BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone ...
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Texture: The Most Important Tweak In Your Hair Routine

IT’S ALL ABOUT TEXTUREThese days, adding texture is everything: It’s literally the difference between hair – and hair STYLE. ...
Watch This Hollywood Hair Pro Test-Drive 2 Hot Products20210917133649

Watch This Hollywood Hair Pro Test-Drive 2 Hot Products

TRESS DRIVE!With Joico Celebrity Artist, Jill Buck Of Salon 901From her Hollywood vantage point, Joico Celebrity Artist, Jill...

Recent Pro 'BackBar' Articles

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Gray-denial client? Meet Lumi10!👩‍🦳

SILVER LININGWith Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, gets a client wh...
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Your LumiShine Cheat Sheet: All Your Color Needs Covered

THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to ...
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Exploring Black Hair-Stories: A Roundtable Celebration

JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant...
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We’re Talking Gray Today: Techniques, Tricks, Trends

WE’RE TALKING GRAY TODAYJoico Guest Artist and Master Educator, Cherry PetenbrinkAnd Joico Guest Artist, Nikole WoodGray hair...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

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Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.