The Routine Series… How To Fight Fading Hair Color20231107163443
The Routine Series… How To Fight Fading Hair Color
Beautiful, professional hair color is an investment – one that’s worth hanging onto as long as possible; and nothing’s more d...
The 3-step Routine For Aging Hair20231107145502
The 3-step Routine For Aging Hair
Hitting your forties or fifties and noticing some changes in your hair? Wondering what’s the best treatment for menopause hai...
Joico Beauty Bytes: The Dry Shampoo Hack20231107121137
Joico Beauty Bytes: The Dry Shampoo Hack
Joico’s latest Beauty Byte hair hack? A super-smart tweak to your usual dry- shampoo routine that’s going to make everyone’s ...
How To Cut $$$s On Haircuts20231106170050
How To Cut $$$s On Haircuts
Want a million-dollar haircut that doesn’t cost you a pretty penny? Try asking your stylist for one of these super-saver stra...
Recent Pro 'BackBar' Articles
Too soon for a partial? Try this blonde foil refresh…20231107170010
Too soon for a partial? Try this blonde foil refresh…
Featuring Joico Celebrity Stylist, Jill Buck, of LA’sSalon Nine Zero One“I don’t do a full foil -- or even a partial -- every...
Damage To Delight…20231106121539
Damage To Delight…
The Healthy-Hair TransformationFeaturing Joico Global Brand Ambassador and Artistic Director, Larisa LoveOne look at the dama...
Copper That Totally Pops20231102135519
Copper That Totally Pops
Featuring Joico Celebrity Stylist, Jill Buck,of LA’s Salon Nine Zero One“Copper has been trending since the fall and it’s not...
Bella! The Italian Bob20231102123948
Bella! The Italian Bob
With Joico Global Artistic Director, Richard MannahImagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…t...
Virtual Classroom
Premium online education
A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.