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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

Meet our damaged-hair hero

K-PAK

Next-level color protection

K-PAK Color Therapy

Crescent Method

By Joico Global Brand Ambassador Larisa Love

Learn an efficient, time saving, technique with a unique foil folding method to create high impact hair color.

Step-By-Step & Formula
View all Hair Care Products

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah headshot

Richard Mannah

Global Artistic Director

Larisa Love

Brand Ambassador / Embajadora de Marca

Guillermo Flores

Debbi Camacho

Martin Chairez

Margiela Figueroa

David Rosado

Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist / Artista Internacional Invitada