New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Be Invincible and Wake Up To Dream Hair!
It’s A Colorful Life – Make It Last!
This Beautiful Bridal ‘Do Morphs For The After-Party
This New “Beachy Waves” Technique Is Rising Fast!
Texture: The Most Important Tweak In Your Hair Routine
Watch This Hollywood Hair Pro Test-Drive 2 Hot Products
Recent Pro 'BackBar' Articles
Gray-denial client? Meet Lumi10!👩🦳
Your LumiShine Cheat Sheet: All Your Color Needs Covered
Exploring Black Hair-Stories: A Roundtable Celebration
We’re Talking Gray Today: Techniques, Tricks, Trends
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
J StayReady
