The Next Generation of Bond Building

Defy Damage
Home Care System

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

The Next Generation of Bond Building

Defy Damage
Home Care System

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

Discover Joico
Hair Care

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Recent #HairJoi Articles

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Recent Pro 'BackBar' Articles

Too soon for a partial? Try this blonde foil refresh…20231107170010

Too soon for a partial? Try this blonde foil refresh…

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Damage To Delight…20231106121539

Damage To Delight…

The Healthy-Hair TransformationFeaturing Joico Global Brand Ambassador and Artistic Director, Larisa LoveOne look at the dama...
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Copper That Totally Pops

Featuring Joico Celebrity Stylist, Jill Buck,of LA’s Salon Nine Zero One“Copper has been trending since the fall and it’s not...
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Bella! The Italian Bob

With Joico Global Artistic Director, Richard MannahImagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…t...

Virtual Classroom

Premium online education

A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.