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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Own Your Tone

color-infuse-shampoo-conditioner

Stay Radiantly Red

Powermelt Step by Step

A powerful transition with a fluid blend.

Recent #HairJoi Articles

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Watch This Pro Wash The Brass Right Outta Her Blonde

SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Bal...
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Gaga’s Gorg Hair At The Inauguration

GAGA’S UPLIFTING UPDO: THE “HALO BRAID”Featuring Joico Celebrity Artist, Frederic AspirasOh, say, did you see Gaga’s gorgeous...
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Masque Magic: Watch This Hair Transform In Just 20 Minutes

Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into he...
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DIY Style: The Return Of The Double Ponytail

Ponytails are having a 90’s revival moment with the reappearance of “Twin Tails,” – a flirty and fun throwback style that’s e...

Recent Pro 'BackBar' Articles

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2 Perfect, Secret-Menu Root Taps For Luscious Red Hair

SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfec...
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Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blende...
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See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages

THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a ...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.