New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Be Invincible and Wake Up To Dream Hair!
bump up the brilliance
Watch This Pro Wash The Brass Right Outta Her Blonde
Gaga’s Gorg Hair At The Inauguration
Masque Magic: Watch This Hair Transform In Just 20 Minutes
DIY Style: The Return Of The Double Ponytail
Recent Pro 'BackBar' Articles
Platinum Rain
Honeycomb Blonde Curls
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair
Gaga’s Gorg Hair At The Inauguration
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
