New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Meet our damaged-hair hero

Next-level color protection

Crescent Method

By Joico Global Brand Ambassador Larisa Love

Learn an efficient, time saving, technique with a unique foil folding method to create high impact hair color.

Recent #HairJoi Articles

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Masque Magic: Watch This Hair Transform In Just 20 Minutes

Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into he...
DIY Style: The Return Of The Double Ponytail20201125134454

DIY Style: The Return Of The Double Ponytail

Ponytails are having a 90’s revival moment with the reappearance of “Twin Tails,” – a flirty and fun throwback style that’s e...
The Return Of The Sexy Short Haircut20201026152257

The Return Of The Sexy Short Haircut

THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold,...
THAT Iconic 70’s Layered Hair How-To’s20201026150902

THAT Iconic 70’s Layered Hair How-To’s

That iconic, chandelier-layered haircut so celebrated in the 70’s is having another moment. (Honestly – we’re not sure the se...

Recent Pro 'BackBar' Articles

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Crescent Method

jQuery(window).on("load", function(){jQuery(".twentytwenty-container.twenty20-1[data-orientation!='vertical']").twentytwenty(...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201026154227

The Care-Taking Of Textured Hair: 10 Tricks To Try

Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair p...
Ice Pixie20201026121052

Ice Pixie

“A blonde pixie?! Yes please! I love when clients want to get creative and try new things with their hair. Briana has beautif...
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10 Secrets To Cutting Textured Hair

THE TEXTURE TRANSFORMATIONWith Joico Global Artistic Director, Richard Mannah“Working with textured hair is different,” says ...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.