New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

HOT STYLE. ZERO HEAT

Zero Heat Air Dry Styling

HYDRATION THAT WON’T WEIGH YOU DOWN

HydraSplash

LUMISHINE

Demi-Permanent liquid Extension

LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver/gray, and beyond. The perfect balancing act to build your business AND your creativity.

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Recent #HairJoi Articles

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Your Next Vacation Destination Based on Your Personality Type

I’m Outta Here! Now, Where Should I Go…?According to Forbes magazine, traveling gives you the opportunity to step away from t...
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Brunette with hair french braided to the sidee

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STEP-BY-STEPStep 1: Prep Hair with Defy Damage Protective Home Care SystemStep 2: Spray Power Spray Fast-Dry Finishing Spray ...
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Hair cocktailing 101: What is it, how do we do it?

Cocktailing 101: What’s On The Menu…Martini: dry, wet, shaken, or stirred: Much the same way a drink is prepared to suit a cl...
How To Achieve The Perfect Messy Bun20190806115900
Beautiful brunette showing her hair in a messy bun

How To Achieve The Perfect Messy Bun

Step 1: Apply Joico K-PAK Color Therapy Luster Lock Spray to moisturize and detangle Step 2: Blow dry hair throughout Step 3:...
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Recent Pro 'BackBar' Articles

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LumiShine Youthlock model

Gray Away Overlay

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Lady Gaga Apollo Event How To

The Event: A Night At The ApolloThe Back Story: Lady Gaga’s tribute concert celebrating Pride Week took place at this histori...
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Larisa Love client before and after using Defy Damage hair care

Larisa Love’s Face-Framing Color Technique

It all begins at the salonIn creating her Power Bang look – a dimensional, warm beige with a pop of color at the bangs (see f...
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Amber Maynards client showing off beautiful red hair

How to Keep your Red Color Bright.

Dying to keep your red? Here’s how…Stay out of that shower after you leave the salon“I always recommend waiting 24 – 48 hours...
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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Learn

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah headshot

Richard Mannah

Global Artistic Director
Larisa Love Headshot

Larisa Love

Brand Ambassador / Embajadora de Marca

Guillermo Flores

Debbi Camacho

Martin Chairez

Margiela Figueroa

David Rosado

Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist / Artista Internacional Invitada