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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

Be Invincible and Wake Up To Dream Hair!

NEW DEFY DAMAGE
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It’s A Colorful Life – Make It Last!

COLORFUL

When Blue Meets Brass

NEW Vero K-PAK Color Permanent Crème Color Blue Ash Series

NEW Vero K-PAK Blue Ash Series
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Recent #HairJoi Articles

This New “Beachy Waves” Technique Is Rising Fast!20210917140149

This New “Beachy Waves” Technique Is Rising Fast!

BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone ...
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IT’S ALL ABOUT TEXTUREThese days, adding texture is everything: It’s literally the difference between hair – and hair STYLE. ...
Watch This Hollywood Hair Pro Test-Drive 2 Hot Products20210917133649

Watch This Hollywood Hair Pro Test-Drive 2 Hot Products

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Gentle Joi! We’ve Got The PETA Seal Of Approval20210621174856

Gentle Joi! We’ve Got The PETA Seal Of Approval

As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using...
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Recent Pro 'BackBar' Articles

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Exploring Black Hair-Stories: A Roundtable Celebration

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“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I c...
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“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test becau...
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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah headshot

Richard Mannah

Global Artistic Director

Larisa Love

Brand Ambassador / Embajadora de Marca

Guillermo Flores

Martin Chairez

Margiela Figueroa

Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist / Artista Internacional Invitada

David Rosado

Ricardo Santiago Headshot

Ricardo Santiago

International Guest Artist / Artista invitado internacional