New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

HOT STYLE. ZERO HEAT

Zero Heat Air Dry Styling

HYDRATION THAT WON’T WEIGH YOU DOWN

HydraSplash
Model after hair color

LUMISHINE YOUTHLOCK

NNG SERIES

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine YouthLock, Joico’s first collagen-infused permanent crème color.

Learn More
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Recent #HairJoi Articles

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How To Achieve The Perfect Messy Bun

Step 1: Apply Joico K-PAK Color Therapy Luster Lock Spray to moisturize and detangle Step 2: Blow dry hair throughout Step 3:...
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Recent Pro 'BackBar' Articles

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THE MOD SHAGIt’s a cut with a history. And now it’s making history again with a very modern approach from Joico Global Artist...
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We asked some of our most intuitive, problem-solving pros for their thoughts on how they could navigate the challenge of sche...
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colored hair showing roots

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah headshot

Richard Mannah

Global Artistic Director

Larisa Love

Brand Ambassador / Embajadora de Marca

Guillermo Flores

Debbi Camacho

Martin Chairez

Margiela Figueroa

David Rosado

Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist / Artista Internacional Invitada