Joico is proud to be an EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency and contributing to climate protection. We know that sustainability initiatives are driven by consumer demand for green products, and a desire to create sustainable value for our business and planet.
In this regard, we aim to reduce the carbon footprint of operations by 75 percent by 2030. To do so, we are committed to continually improve energy efficiency and to draw 100% of the electricity used from renewable sources. We fully support the generation of green power in our plants, through funding and collaboration with external partners. For example, at our Beauty Care Hair Professional manufacturing plant in Geneva, New York, we generated approximately 2,800,000 kilowatt-hours (kWh) of on-site wind energy in 2018.
In summary, we want to influence the key levers in our value chain and leverage our brands and technologies to help our customers and consumers save 50 million tons of CO2 when using our products between now and 2020. We also expect from our suppliers to make a continuous reduction of the CO2 footprint of our raw materials and we thus plan to work together accordingly.