Professional Hair Care

Discover the transformative power of truly healthy hair...

Ready and waiting for you: a targeted range of care and color products designed to repair, protect, and defend the hair of every client who sits in your chair. From our in-salon professional treatments to backbar options that seamlessly take you through your day, we’ve got you covered.

The Next Generation of Bond Building

Defy Damage

defy damage model hair beforedefy damage model hair

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage- defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

K-PAK Professional

K-PAK Color Therapy

Luster Lock makes a perfect add-on service in the salon. Offer your color clients a Luster Lock treatment at the backbar while they’re getting their color service for instant softness, shine, manageability and color vibrancy, then send them home with a tube for stronger, healthier hair with every use. Apply to damp hair or on dry hair as a “pre-shampoo” treatment! Apply between foils or to hair lengths while base color is processing, then shampoo out with haircolor.

blonde life logo

Brightening Masque

To intensely hydrate, detox & illuminate

A quick-acting product designed to hydrate, soften, and illuminate blonde hair, by neutralizing chlorine and removing those nasty trace minerals known to turn a gorgeous head of blonde hair into a dull, yellowy mess. The perfect companion for Blonde Life Shampoo and Conditioner, this instant treatment transforms bleached, brassy, fried hair into soft, glossy, reflective strands that have body and elasticity.

Color Balance

Color Balance purple and blue bottles

Perfectly formulated, tone-correcting pigments that instantly neutralize undesirable brassy tones in blonde, brunette, and gray hair.

Moisture Recovery

Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your client’s hair. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.



Give your clients a unique gelée treatment for thirst-quenched fine, dry, and parched hair. Coconut water and sea kelp plus Joico’s unique one-of-a-kind liposome SmartRelease technology provides fine hair with intense hydration, essential vitamins and protection.