Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

defy damage collection: shampoo, conditioner, detox shampoo, masque, kbond20, in a flash, protective shield, invincible, sleepover

A game-changing home care system that universally protects color and hair health to help you defy fading and damage.

Helps lock in stunningly beautiful color vibrancy.

For thick/coarse, dry hair.

HydraSplash-family-home-page-new

Designed to provide 24-hour hydration.

color-balance-family-home-page

Staying true to your hue has never been easier.

kpak collection of products with shampoo, conditioner, hydrator, masque

Meet our damaged-hair hero.

curls like us collection, foam, gel and styler

Introducing a joi-ful wave of styling that embraces and enhances every unique twist and twirl. Curls Like Us – formulated with Algae Oil and Moringa Seed Oil – empowers you to showcase your curls in all their glory.

blonde life collection

Bump up the brilliance and strength of hair.

Youthlock care collection

Beautiful hair is ageless.

Big, bouncy, and brimming with body.

It’s a brilliant and beautiful trio that keeps you true to hue.

innerjoi collection against rocks

Experience the inner joi of clean, animal test-free haircare that does a world of good.