Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

A game-changing home care system that universally protects color and hair health to help you defy fading and damage.

Youthlock care collection

Beautiful hair is ageless.

For thick/coarse, dry hair.

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Designed to provide 24-hour hydration.

Helps lock in stunningly beautiful color vibrancy.

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Meet our damaged-hair hero.

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Bump up the brilliance and strength of hair.

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Staying true to your hue has never been easier.

Big, bouncy, and brimming with body.

It’s a brilliant and beautiful trio that keeps you true to hue.

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Rev up your red and keep it that way.

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.