defy damage collection with shampoo, conditioner, protective masque, protective shield, kbond20 power masque, invincible , and sleepover

Defy Damage

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

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