Lighteners
Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
JoiColor LIGHTENERS COMPARED
| BLONDE LIFE POWDER LIGHTENER | BLONDE LIFE CREME LIGHTENER | BLONDE LIFE SILVERLIGHT POWDER LIGHTENER | VEROLIGHT POWDER LIGHTENER | |
|---|---|---|---|---|
| PACKAGING |  |  |  |  |
| APPLICATION | Balayage, Off Scalp | Highlights On & Off Scalp | Highlights, On & Off Scalp | Highlights On & Off Scalp |
| LIFTING POWER | Up to 7 + | Up to 9+ | Up to 9+ | Up to 8 |
| SPEED | Fast | Fastest* | Fastest | Fast |
| TECH STORY | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Creates beautiful blondes with optimal protection |
| THE JOIFUL DIFFERENCE | Soft clay texture stays put when lifting ans stays moist and does not transfer while processing | Maximum lift; additives unnecessary as conditioning agents are included in the formula | CHARCOAL to help counteract brassiness while processing | Leaves hair in healthy-looking K-PAK condition |
| "YOU’LL LOVE IT IF YOU LIKE" | Redken Free Hand Creamy Lightener, Schwarzkopf BLONDEME Clay Lightener | Schwarzkopf BLONDME, Redken FlashLift | Difiaba Charcolite, | Wella Blondor |
Base Breaker & Base Breaker Cool
Why You'll Love It...
Ideal for “breaking the base” (softening contrasting regrowth) between blonding services
10-minute processing time
1 level of lift
Ammonia-free formula conditions and adds shine
Ideal for most hair types (on virgin hair)
Gentle enough to follow a bleach or other color service on the same day
Cool formula refines warm RPC (remaining pigment contribution)
Video Tutorials
Step-by-Step Tutorials
Color Formulas
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
