Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250407125934
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
April 7, 20250 comments
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
Dreamy Brunette: It’s So Shiny and Rich!20250401111639
Dreamy Brunette: It’s So Shiny and Rich!
April 1, 20250 comments
THE DREAMY BRUNETTEFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Joico Celebrity Artist, Jill Buck of Salon Nine Zero One had a brunette cl...
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250227123716
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
February 27, 20250 comments
View this post on Instagram A post shared by Joico (@joico)Some celebrations last a day. But our upcoming 50th anniversary – redefining hea...
Marketing Magic! The Fall Hair-Color Menu20250128102521
Marketing Magic! The Fall Hair-Color Menu
January 28, 20250 comments
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Dark-to-Light Transformation20250127163116
Dark-to-Light Transformation
January 27, 20250 comments
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Fall Hair-Color Trends You’ll Love20250127163019
Fall Hair-Color Trends You’ll Love
January 27, 20250 comments
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Surprising Ways to Use a Hair Masque20241218110229
Surprising Ways to Use a Hair Masque
December 18, 20240 comments
Love to apply a five-minute rescue masque to condition tired, fragile hair after shampooing? K-PAK Color Therapy Luster Lock Instant Shine & Repai...
A Night Out in Miami With… The Curls!20241218110001
A Night Out in Miami With… The Curls!
December 18, 20240 comments
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
The Return of the Side Part20241218104731
The Return of the Side Part
December 18, 20240 comments
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHWe’ve been happily hanging out in the middle for a few years now, but side parts are back in a big ...
The Post-Pool Hair Routine20241218104017
The Post-Pool Hair Routine
December 18, 20240 comments
Wondering what to do with your hair after swimming? No time for a full shampoo and blow-dry, but still want to look chic and pulled together? This sup...