Low-Maintenance “Teddy Bear Bronde”20241218103506
Low-Maintenance “Teddy Bear Bronde”
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Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
7-Second Bond Builder Takes Tiktok by Storm!20241021133312
7-Second Bond Builder Takes Tiktok by Storm!
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Watch the video that’s blowing up on TikTok…Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming health...
Dull to Dazzling in a Flash20241021133146
Dull to Dazzling in a Flash
October 21, 20240 comments
Featuring Joico Brand Storyteller & Blonde Specialist, Olivia Thompson“Her hair felt so dry and looked very damaged,” said Joico Brand Storyteller...
Hair Innovation: 80% Less Breakage*…in 7 Seconds20241021133027
Hair Innovation: 80% Less Breakage*…in 7 Seconds
October 21, 20240 comments
There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection/prevention br...
The Low-Maintenance Blonde (That Looks High Maintenance!)20241021132846
The Low-Maintenance Blonde (That Looks High Maintenance!)
October 21, 20240 comments
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, wanted to ...
Glisten Up! Caramel Balayage20241021132723
Glisten Up! Caramel Balayage
October 21, 20240 comments
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Say “I Do” to a Romantic Curly Upstyle20240910102757
Say “I Do” to a Romantic Curly Upstyle
September 10, 20240 comments
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers (@watchmyhairbounce)“Soft fairy bridal glam” is the dreamy moniker Joico Global Te...
Fighting With Frizz?20240910102331
Fighting With Frizz?
September 10, 20240 comments
There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner20240910095326
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner
September 10, 20240 comments
“It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo a...
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler20240906135153
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler
September 6, 20240 comments
Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. ...