These Two Pros Bonded with Blonde Life!20221115163058
These Two Pros Bonded with Blonde Life!
November 15, 20220 comments
THEY BONDED BY BLONDEWant to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser...
The Brightened-Up Blonde (It’s Sooo Natural Looking)20221115155829
The Brightened-Up Blonde (It’s Sooo Natural Looking)
November 15, 20220 comments
With Joico Artistic Educator, Mai Hernandez“My brunette client was ready for a change to blonde, but didn’t want to lose her identity – she still want...
Show Some Shower Power With Defy Damage20221012114322
Show Some Shower Power With Defy Damage
October 12, 20220 comments
SHOWER POWERFeaturing Richard Mannah, Joico Global Artistic DirectorCelebrity hairdressers don’t just grab any old shampoo when they wash clients’ hai...
Watch How This Pro Sections Her Blonde Clients…20221012105209
Watch How This Pro Sections Her Blonde Clients…
October 12, 20220 comments
FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
The Big Blonde Life Rescue20221011171627
The Big Blonde Life Rescue
October 11, 20220 comments
Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun/blowdryer/heat-sty...
The Red-Hot Fall Series20221011171536
The Red-Hot Fall Series
October 11, 20220 comments
PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...
HOT! We Have Blonde Life News For You!20220913154149
HOT! We Have Blonde Life News For You!
September 13, 20220 comments
BLONDE LIFE: HOT NEWSIf you already love Blonde Life, today’s reveal is going to make you jump for joi. If you haven’t tried it yet – we’re pretty sur...
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro20220913140711
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro
September 13, 20220 comments
HAPPY IN HOLLYWOODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to know what’s making Joico Celebrity Artist, Jill Buck of Salon Nine ...
Age Is Just A Number: These Hair Trends Prove It20220913123038
Age Is Just A Number: These Hair Trends Prove It
September 13, 20220 comments
TRENDS FOR THE AGESFeaturing Joico Celebrity Artist, Jill Buck, of 901 SalonWhen it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salo...
Why It’s Smart To Be Collagen Bound20220913114813
Why It’s Smart To Be Collagen Bound
September 13, 20220 comments
COLLAGEN BOUNDCollagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find ...