Dry Hair Revival: Your Guide to 24-Hour Moisture20251215153534
Dry Hair Revival: Your Guide to 24-Hour Moisture
December 15, 20250 comments
Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
Dreamy Brunette: It’s So Shiny and Rich!20250401111639
Dreamy Brunette: It’s So Shiny and Rich!
April 1, 20250 comments
THE DREAMY BRUNETTEFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Joico Celebrity Artist, Jill Buck of Salon Nine Zero One had a brunette cl...
Marketing Magic! The Fall Hair-Color Menu20250128102521
Marketing Magic! The Fall Hair-Color Menu
January 28, 20250 comments
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Dark-to-Light Transformation20250127163116
Dark-to-Light Transformation
January 27, 20250 comments
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
A Night Out in Miami With… The Curls!20241218110001
A Night Out in Miami With… The Curls!
December 18, 20240 comments
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Low-Maintenance “Teddy Bear Bronde”20241218103506
Low-Maintenance “Teddy Bear Bronde”
December 18, 20240 comments
Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
The Low-Maintenance Blonde (That Looks High Maintenance!)20241021132846
The Low-Maintenance Blonde (That Looks High Maintenance!)
October 21, 20240 comments
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, wanted to ...
Glisten Up! Caramel Balayage20241021132723
Glisten Up! Caramel Balayage
October 21, 20240 comments
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Now Serving: Vanilla Chai Tea Blonde20240619101051
Now Serving: Vanilla Chai Tea Blonde
June 19, 20240 comments
With Joico Brand Storyteller & Blonde Specialist, Olivia ThompsonWe just got the tea on Joico Brand Storyteller & Blonde Specialist, Olivia Th...
“I Wish I Were Blonde-Blonde!”20240619100605
“I Wish I Were Blonde-Blonde!”
June 19, 20240 comments
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...