Get The Look… Kate Hudson’s Beachy Waves20251216124313
Get The Look… Kate Hudson’s Beachy Waves
December 16, 20250 comments
View this post on Instagram A post shared by Joico (@joico)Kate’s “Joi Lessons”This year, you’ll be treated to Kate’s “Joi Lessons,” a camp...
The New Hero Toner… Joico Scalp Vitality Replenishing Essence20251216113641
The New Hero Toner… Joico Scalp Vitality Replenishing Essence
December 16, 20250 comments
It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...
Healthy Hair Starts with Your Scalp20251216105253
Healthy Hair Starts with Your Scalp
December 16, 20250 comments
This integrated “barrier-care routine” is designed to help deliver beautifully healthy, shiny, manageable hair rooted in scalp health. Scalp Vitality ...
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250407125934
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
April 7, 20250 comments
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250227123716
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
February 27, 20250 comments
Some celebrations last a day. But our upcoming 50th anniversary – redefining healthy since, well, forever – is a milestone that’s not just about today...
Fall Hair-Color Trends You’ll Love20250127163019
Fall Hair-Color Trends You’ll Love
January 27, 20250 comments
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Surprising Ways to Use a Hair Masque20241218110229
Surprising Ways to Use a Hair Masque
December 18, 20240 comments
Love to apply a five-minute rescue masque to condition tired, fragile hair after shampooing? K-PAK Color Therapy Luster Lock Instant Shine & Repai...
The Return of the Side Part20241218104731
The Return of the Side Part
December 18, 20240 comments
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHWe’ve been happily hanging out in the middle for a few years now, but side parts are back in a big ...
The Post-Pool Hair Routine20241218104017
The Post-Pool Hair Routine
December 18, 20240 comments
Wondering what to do with your hair after swimming? No time for a full shampoo and blow-dry, but still want to look chic and pulled together? This sup...
7-Second Bond Builder Takes Tiktok by Storm!20241021133312
7-Second Bond Builder Takes Tiktok by Storm!
October 21, 20240 comments
Watch the video that’s blowing up on TikTok…Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming health...