Hispanic Heritage Month: Celebrating The Beauty of Tradition20260112132544
Hispanic Heritage Month: Celebrating The Beauty of Tradition
January 12, 20260 comments
Embracing the spirit and vibrant diversity of the LatinX community is a true joi, thanks to members of our dynamic team, who generously shared some of...
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20260112124443
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!
January 12, 20260 comments
Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...
Breaking News… Glass Hair is Shattering the Internet20260112123302
Breaking News… Glass Hair is Shattering the Internet
January 12, 20260 comments
Fights Frizz For72 HoursThe TikTok-induced viral trend, Glass Hair, literally has everyone in a chokehold scrolling for tips, tricks, products, and ha...
The Dry Hair Revival20260112123004
The Dry Hair Revival
January 12, 20260 comments
Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...
How to Master Glass Hair: A Quick-and-Easy DIY20260112122427
How to Master Glass Hair: A Quick-and-Easy DIY
January 12, 20260 comments
Fights Frizz For72 HoursQuestion:What’s super smooth, glossy, shiny, and mimics the intense reflection of a polished mirror?Answer:Glass Hair -- the h...
Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub20260112115831
Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub
January 12, 20260 comments
The hardworking beauty team at Marie Claire spent five months “testing, swatching, massaging and swiping” hundreds of options in a mission to name the...
Get The Look… Kate Hudson’s Beachy Waves20251216124313
Get The Look… Kate Hudson’s Beachy Waves
December 16, 20250 comments
View this post on Instagram A post shared by Joico (@joico)Kate’s “Joi Lessons”This year, you’ll be treated to Kate’s “Joi Lessons,” a camp...
The New Hero Toner… Joico Scalp Vitality Replenishing Essence20251216113641
The New Hero Toner… Joico Scalp Vitality Replenishing Essence
December 16, 20250 comments
It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...
Healthy Hair Starts with Your Scalp20251216105253
Healthy Hair Starts with Your Scalp
December 16, 20250 comments
This integrated “barrier-care routine” is designed to help deliver beautifully healthy, shiny, manageable hair rooted in scalp health. Scalp Vitality ...
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250407125934
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
April 7, 20250 comments
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...