Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler20240906135153
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler
September 6, 20240 comments
Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. ...
Kindly Fade-Proof Your Hair Color20240619095629
Kindly Fade-Proof Your Hair Color
June 19, 20240 comments
When you’ve invested in beautiful, vibrant hair color, the last thing you want to see is the big fade – which is almost inevitable with regular shampo...
The Real Scoop on Shiny Hair20240619095114
The Real Scoop on Shiny Hair
June 19, 20240 comments
Featuring Joico Brand Storyteller & Blonding Specialist, Olivia ThompsonAsk Joico Brand Storyteller & Blonding Specialist, Olivia Thompson, fo...
Gaga’s Jazzed-Up Hair20240426111020
Gaga’s Jazzed-Up Hair
April 26, 20240 comments
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
It’s Mai Day20231102130547
It’s Mai Day
November 2, 20230 comments
It wasn’t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina L...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230421161055
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community
April 21, 20230 comments
It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
Zzzzz…Pamper Your Hair While You Sleep!20221220095104
Zzzzz…Pamper Your Hair While You Sleep!
December 20, 20220 comments
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
Why It’s Smart To Be Collagen Bound20220913114813
Why It’s Smart To Be Collagen Bound
September 13, 20220 comments
COLLAGEN BOUNDCollagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find ...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210621174856
Gentle Joi! We’ve Got The PETA Seal Of Approval
June 21, 20210 comments
As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
Creativity Is The Key To Joi…We Have Proof20190712091409
Creativity Is The Key To Joi…We Have Proof
July 12, 20190 comments
According to a recent article in Forbes, studies show that “tapping into your creative energy” can actually improve mental health, increase happiness,...