Fighting With Frizz?20240910102331

Fighting With Frizz?

September 10, 20240 comments
There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner20240910095326

Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner

September 10, 20240 comments
“It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo a...
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler20240906135153

Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler

September 6, 20240 comments
Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. ...
Classic Hollywood Glam is Back!20240619100920

Classic Hollywood Glam is Back!

June 19, 20240 comments
Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
Kindly Fade-Proof Your Hair Color20240619095629

Kindly Fade-Proof Your Hair Color

June 19, 20240 comments
When you’ve invested in beautiful, vibrant hair color, the last thing you want to see is the big fade – which is almost inevitable with regular shampo...
The Real Scoop on Shiny Hair20240619095114

The Real Scoop on Shiny Hair

June 19, 20240 comments
Featuring Joico Brand Storyteller & Blonding Specialist, Olivia ThompsonAsk Joico Brand Storyteller & Blonding Specialist, Olivia Thompson, fo...
Hilary’s Bonding with Blonde20240509162405

Hilary’s Bonding with Blonde

May 9, 20240 comments
Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkil...
Gaga’s Jazzed-Up Hair20240426111020

Gaga’s Jazzed-Up Hair

April 26, 20240 comments
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Holiday Hair: On a Roll20240426110738

Holiday Hair: On a Roll

April 26, 20240 comments
Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Vacation Days: 3 Hair-Saving Hacks20240425144712

Vacation Days: 3 Hair-Saving Hacks

April 25, 20240 comments
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...