Hair Color for 2023? We’ve Got News!20230329113657

Hair Color for 2023? We’ve Got News!

March 29, 20230 comments
No other way to say it: This is going to be a glorious year for hair color. We’re about a minute into 2023 and already seeing new takes on blondes, br...
Here Comes the Bridal Hair! Let’s Prep for Your Appt20230329104455

Here Comes the Bridal Hair! Let’s Prep for Your Appt

March 29, 20230 comments
Featuring Joico Brand Educator, Vanessa Drozda…You know what they say: Practice makes perfect. And there’s no better time than during those months lea...
The Real Dirt On Hair Washing20230328112445

The Real Dirt On Hair Washing

March 28, 20230 comments
Yes, we’re always telling you not to over-wash your hair because it can cause a whole host of problems, from color fading to dryness. BUT…it’s also po...
The Case For (Color) Therapy20230117153025

The Case For (Color) Therapy

January 17, 20230 comments
With Joico Artistic Educator, Katie AlmJoico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove...
Now THIS is How You Get Major Volume!20221220122650

Now THIS is How You Get Major Volume!

December 20, 20220 comments
With Joico Artistic Educator, Mai HernandezEveryone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the s...
Damage Control: One Hairdresser’s Confessional20221220114620

Damage Control: One Hairdresser’s Confessional

December 20, 20220 comments
Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY ...
Zzzzz…Pamper Your Hair While You Sleep!20221220095104

Zzzzz…Pamper Your Hair While You Sleep!

December 20, 20220 comments
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
Show Some Shower Power With Defy Damage20221012114322

Show Some Shower Power With Defy Damage

October 12, 20220 comments
SHOWER POWERFeaturing Richard Mannah, Joico Global Artistic DirectorCelebrity hairdressers don’t just grab any old shampoo when they wash clients’ hai...
The Big Blonde Life Rescue20221011171627

The Big Blonde Life Rescue

October 11, 20220 comments
Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun/blowdryer/heat-sty...
Age Is Just A Number: These Hair Trends Prove It20220913123038

Age Is Just A Number: These Hair Trends Prove It

September 13, 20220 comments
TRENDS FOR THE AGESFeaturing Joico Celebrity Artist, Jill Buck, of 901 SalonWhen it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salo...