The Real Dirt On Hair Washing20230328112445
The Real Dirt On Hair Washing
March 28, 20230 comments
Yes, we’re always telling you not to over-wash your hair because it can cause a whole host of problems, from color fading to dryness. BUT…it’s also po...
The Case For (Color) Therapy20230117153025
The Case For (Color) Therapy
January 17, 20230 comments
With Joico Artistic Educator, Katie AlmJoico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove...
Now THIS is How You Get Major Volume!20221220122650
Now THIS is How You Get Major Volume!
December 20, 20220 comments
With Joico Artistic Educator, Mai HernandezEveryone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the s...
Damage Control: One Hairdresser’s Confessional20221220114620
Damage Control: One Hairdresser’s Confessional
December 20, 20220 comments
Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY ...
Zzzzz…Pamper Your Hair While You Sleep!20221220095104
Zzzzz…Pamper Your Hair While You Sleep!
December 20, 20220 comments
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
Show Some Shower Power With Defy Damage20221012114322
Show Some Shower Power With Defy Damage
October 12, 20220 comments
SHOWER POWERFeaturing Richard Mannah, Joico Global Artistic DirectorCelebrity hairdressers don’t just grab any old shampoo when they wash clients’ hai...
The Big Blonde Life Rescue20221011171627
The Big Blonde Life Rescue
October 11, 20220 comments
Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun/blowdryer/heat-sty...
Age Is Just A Number: These Hair Trends Prove It20220913123038
Age Is Just A Number: These Hair Trends Prove It
September 13, 20220 comments
TRENDS FOR THE AGESFeaturing Joico Celebrity Artist, Jill Buck, of 901 SalonWhen it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salo...
Why It’s Smart To Be Collagen Bound20220913114813
Why It’s Smart To Be Collagen Bound
September 13, 20220 comments
COLLAGEN BOUNDCollagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find ...
The Brand-New Rescue For Hair of Any Age20220906092302
The Brand-New Rescue For Hair of Any Age
September 6, 20220 comments
THE YOUTHLOCK GENERATION Moms and daughters dancing on TikTok. Twentysomethings with elaborate, serum-filled skincare routines. 60-year-old women runn...