Sunny Days Ahead. Is Your Hair Ready?20230421103023
Sunny Days Ahead. Is Your Hair Ready?
April 21, 20230 comments
We don’t have to preach about the importance of protecting skin from UV rays. But did you know they’re super damaging to hair, as well? With sunny day...
2nd Day Wave Rescue20230330102540
2nd Day Wave Rescue
March 30, 20230 comments
Featuring Global Brand Storyteller, Olivia SmalleyAre your Day 2 waves on life support? Try this hack that TikTok star and Joico Global Brand Storytel...
Hair Color for 2023? We’ve Got News!20230329113657
Hair Color for 2023? We’ve Got News!
March 29, 20230 comments
No other way to say it: This is going to be a glorious year for hair color. We’re about a minute into 2023 and already seeing new takes on blondes, br...
Here Comes the Bridal Hair! Let’s Prep for Your Appt20230329104455
Here Comes the Bridal Hair! Let’s Prep for Your Appt
March 29, 20230 comments
Featuring Joico Brand Educator, Vanessa Drozda…You know what they say: Practice makes perfect. And there’s no better time than during those months lea...
The Real Dirt On Hair Washing20230328112445
The Real Dirt On Hair Washing
March 28, 20230 comments
Yes, we’re always telling you not to over-wash your hair because it can cause a whole host of problems, from color fading to dryness. BUT…it’s also po...
The Case For (Color) Therapy20230117153025
The Case For (Color) Therapy
January 17, 20230 comments
With Joico Artistic Educator, Katie AlmJoico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove...
Now THIS is How You Get Major Volume!20221220122650
Now THIS is How You Get Major Volume!
December 20, 20220 comments
With Joico Artistic Educator, Mai HernandezEveryone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the s...
Damage Control: One Hairdresser’s Confessional20221220114620
Damage Control: One Hairdresser’s Confessional
December 20, 20220 comments
Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY ...
Zzzzz…Pamper Your Hair While You Sleep!20221220095104
Zzzzz…Pamper Your Hair While You Sleep!
December 20, 20220 comments
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
Show Some Shower Power With Defy Damage20221012114322
Show Some Shower Power With Defy Damage
October 12, 20220 comments
SHOWER POWERFeaturing Richard Mannah, Joico Global Artistic DirectorCelebrity hairdressers don’t just grab any old shampoo when they wash clients’ hai...