Blonde Life
Brightening Shampoo
Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Here’s Why You’ll Love It
Gently cleanses with rich lather
Free of SLS/SLES Sulfates*
Added softness and smoothness
Keeps blondes bright
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Awards

Now Let’s Use It
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.

Let’s Look Inside

ARGININE
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
MONOI OIL
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
TAMANU OIL
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Pairs Well With