Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape.
Here’s Why You’ll Love It
There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.
Helps add structure and hold
Locks in hydration
Protects against pollution*
*laboratory tested using pollution particles.
Now Let’s Use It
Directions: Apply to damp/dry hair. Style as usual.
Let’s Look Inside
Nothing stiff or crunchy here –just a flexible styling gel that keeps strands in place even in humid conditions.
Crosspolymer + Copolymers
Creates a smooth gel texture, while delivering flexible holding power.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica (all fundamental to creating healthy, strong, damage-resistant hair) helps to boost shine and softness.