Blonde Life
Lightening & Brightening System
Imagine a world in which our differences bring us together. Where strong blondes are defined by that which makes us unique. A world that connects us as experts; and bonds us in beauty.
That’s the world of BLONDE LIFE: United in Spirit… distinctively gorgeous.
What's New
Blonde Life Demi-Gloss
Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.
Products
- Lightening Powder
- Balayage Lightener
- Crème Lightener
- Quick Tone Liqui-Crème Toners
- Coconut Oil Developers
THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE – NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you’re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you’ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.
*vs. other Joico lighteners
**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach
JOI & Benefits
The days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift & brilliant shine—in 60 minutes or less! (What’s not to love?)
Delivers up to 9+ levels of fast-acting lift!
BUILDS BONDS FOR STRONG BLONDES
Our fastest* way to lighten & brighten hair!
Strengthens hair, reducing breakage by over 54%* in just one treatment
A powerhouse formula, including Tamanu Oil and Monoi Oil
IDEAL WHEN…
You want to lift hair to new heights without sacrificing its shine or condition
Your client wants to find out if blondes really do have more fun
You want to create a healthy-looking blonde that feels nourished
You want to go blonde and build bonds, all in one lightening service *Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
A powerhouse formula, including Tamanu Oil and Monoi Oil
Now Let’s Use It:
OFF-SCALP:
Mix to desired consistency (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Joico Developer of your choice.
ON-SCALP:
Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2oz of 10 (3%) or 20 (6%) Volume Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.
TIMING:
Process up to 60 minutes or until desired lift is achieved without heat.
POST-COLOR SERVICE:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE® SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
Larisa’s Blonde Life Pro Tips
No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to master.
JOI & Benefits
Delivers up to 7+ Levels of Lift
BUILDS BONDS FOR STRONG BLONDES
Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair
For fearless, foil-free lightening and painting techniques
Soft clay texture stays put when lifting
Stays moist and does not transfer while processing
IDEAL WHEN…
Creating beautifully blended, natural-looking highlights (think: sun-kissed but better)
You want the freedom to apply freehand painting techniques
Your client wants a low-maintenance lived-in blonde look
You want a clay lightener that doesn’t sacrifice lift
Now Let’s Use It:
DO NOT USE ON SCALP | FOR OFF SCALP APPLICATION ONLY:
Mix to desired consistency (1:1 or 1:2) with 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) of Joico developer.
TIMING:
Process up to 60 minutes or until desired level is achieved. Do not use heat.
POST-COLOR SERVICE:
Rinse hair thoroughly after processing. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as desired with your preferred Joico products.
DEFY DAMAGE® SERVICE:
For additional damage protection, apply Joico Defy Damage ProSeries 1 before your color service and Joico Defy Damage ProSeries 2 as a post-color service treatment.
Start the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest* crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.
* Vs other Joico crème lighteners.
JOI & Benefits:
BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application
Delivers up to 9+ levels of fast-acting lift!
BUILD BONDS FOR STRONG BLONDES
Reduces breakage by 77% in one application*
Designed for on-/off- scalp application & easy rinsing
Strengthens hair, making it 4x more resistant to breakage*
IDEAL WHEN…
You want up to 9+ levels of lift with less fear of damage**
You want to go blonde quickly while maintaining healthy-looking hair
You want the freedom to create off-the-scalp, freehand balayage and ombré looks
You want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity
You want blonde hair that is shiny and lustrous
You want to help protect* strands for double-processed blondes
You want a versatile formula for unlimited color techniques, including sombré and babylights
*Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque ** vs other Joico crème lighteners
Now Let’s Use It:
ON-SCALP APPLICATION
Mix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.
DO NOT use 30 Volume (9%) and 40 Volume (12%) developers for on-scalp mixtures.
OFF-SCALP APPLICATION
Mix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.
TIMING:
Process up to 60 minutes or until desired result is achieved. No heat – room temperature only
POST-COLOR SERVICE:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.
Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated.
JOI & Benefits:
Our creamy, Coconut Oil-enriched Blonde Life Developers - in 5, 20, and 40 Volume - work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.
Formulated with Coconut Oil to help hair feel hydrated
Helps hair look smooth and feel soft
Easy-to-mix, creamy and spreadable consistency
Our powerhouse formula, including Tamanu and Monoi Oil
IDEAL WHEN…
You want to add a splash of coconut oil to your color service
You want a “do-more” developer
Available in three 32oz sizes:
5 Volume (1.5%)
20 Volume (6%)
40 Volume (12%)
Stylist Testimonials
Video Tutorials Playlist
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Have Dark Hair And Blonde Ambitions? Try The Rooted “Seaside Blonde Technique”
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BLONDE AMBITION: The All-New Blonde That Has No Boundaries
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The “Honeycomb Technique”: A Luscious Transformation For Natural Texture Hair With Blonde Ambitions
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Blonde Ambitions: Take A Short Haircut From Super-Dark To Super-Light With This Pixie Technique
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“Seaside Blonde” Technique: Beautiful, Beachy-BlondeDimensional Highlights
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Platinum Pearl Blonde Hair Color Formula and Step-By Step
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Blonde Life Sun Kissed Coastal Blonde Tutorial
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Dark Brunette to Blonde in 30 minutes (with Blonde Life Lightening Powder)
Color Formulas
3 Stunning Color Looks That Will Really Impress Your Clients
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
Larisa Love’s Soft Rose Technique
Instagram Love