Lighteners

Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

JoiColor LIGHTENERS COMPARED

	BLONDE LIFE POWDER LIGHTENER	BLONDE LIFE CREME LIGHTENER	VEROLIGHT POWDER LIGHTENER	FREEPLAY CLAY LIGHTENER	VERO K-PAK CRÈME LIGHTENER
PACKAGING
IDEAL FOR	Highlights, on-scalp lightening, extreme lift, and quick lift	Balayage, freehand, ombré, highlights, and on-scalp lightening	highlights, on-scalp lightening, and babylights	freehand techniques, ombré, balayage	highlights, on-scalp lightening, and balayage techniques
LIFTING POWER	Up to 9+	Up to 9+	Up to 8	Up to 7	Up to 8
BASE	cool, blue powder	white crème	white powder	moisture-rich clay	cool, blue crème
SPEED	our fastest lifting powder lightener	fastest crème lightener	Fast	controlled lift	Fast
ON-/OFF-SCALP	on- & off- scalp	on- & off- scalp	on- & off- scalp	off- scalp	on- & off- scalp
TECH SAVY	Infused with bond-building Arginine and nourishing Tamanu and Monoi oils to help reduce breakage and deliver beautiful, healthy-looking blonding results from any starting level—FAST!	Infused with bond-building Arginine and nourishing Tamanu and Monoi oils to help reduce breakage and deliver beautiful, healthy-looking blonding results from any starting level.	Contains K-PAK Keratin and moisturizing Sorbitol crystals for 00 protection and healthy-looking results.	Stay-put clay clings to strands while lifting, leaving hair feeling nourished.	Repairs and protects hair during lightening with Quadramine® Complex—the star ingredient of award-winning K-PAK Reconstructor. Plus, ultra-nourishing Shea Butter helps maintain ideal lipid-balance for healthy-looking results.
THE JOIFUL DIFFERENCE	No additives necessary—all the conditioning and protection hair needs is loaded into the formula	Strengthens hair, reducing breakage by over 54%* in just one treatment * Against combing breakage on damaged hair when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach	Leaves hair in healthy-looking K-PAK® condition	No foils, flaking, dripping or dry-out—for ultimate precision and total creative freedom!	No dryness & dullness post lightening
YOU'LL LOVE IT IF YOU LIKE	Schwarzkopf BlondMe, Redken FlashLift	Wella Blondor Soft Blonde Creame, Schwarzkopf BlondeMe Paint-on Lightener, #MyDentity #BIG9 Créme Lightener	Wella Blondor	Wella FreeLights, Pravana PURE Enlightenment Balayage Lightener, Redken Blonde Idol Free Hand Lightene	Wella Blondor Soft Blonde Cream, Schwarzkopf BlondMe Paint-On Lightener

Base Breaker & Base Breaker Cool

Why You'll Love It...

Ideal for “breaking the base” (softening contrasting regrowth) between blonding services

10-minute processing time

1 level of lift

Ammonia-free formula conditions and adds shine

Ideal for most hair types (on virgin hair)

Gentle enough to follow a bleach or other color service on the same day

Cool formula refines warm RPC (remaining pigment contribution)

What's New

Blonde Life Crème Lightener

When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

Discover Crème Lightener

Video Tutorial