Double Ash Prism Lights Technique20210224114808

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Series, a collection of seven perfectly bala...
Crème Soda Technique20200427151036

Crème Soda Technique

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. 100...
Gray Away Overlay20190816094327

Gray Away Overlay

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-li...
3 Stunning Color Looks That Will Really Impress Your Clients20190719105557

3 Stunning Color Looks That Will Really Impress Your Clients

Cherry — Color IntensityColor Morphing techniquePhoto by @davidarnalteam for @esteticamagazine / Produced by @sergibancellsFORMULASStarting Level: 7Pr...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the full download on the excitement and artistr...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
Jamie Chung20150215164042

Jamie Chung

“Instead of harsh streaks and color blocking that’s associated with last year’s Ombré, this look is about beautiful, soft, seamless color that imparts...