Double Ash Prism Lights Technique20210224114808
Double Ash Prism Lights Technique
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Series, a collection of seven perfectly bala...
Masque Magic: Watch This Hair Transform In Just 20 Minutes20201125134841
Masque Magic: Watch This Hair Transform In Just 20 Minutes
November 25, 20200 comments
Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into her bathroom) to show us ho...
DIY Style: The Return Of The Double Ponytail20201125134454
DIY Style: The Return Of The Double Ponytail
November 25, 20200 comments
Ponytails are having a 90’s revival moment with the reappearance of “Twin Tails,” – a flirty and fun throwback style that’s easy to negotiate on your ...
Crescent Method20201125133608
Crescent Method
“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application time. This is a great technique for y...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201026154227
The Care-Taking Of Textured Hair: 10 Tricks To Try
October 26, 20200 comments
Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair pro is going to dream up n...
The Return Of The Sexy Short Haircut20201026152257
The Return Of The Sexy Short Haircut
October 26, 20200 comments
THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold, cool cuts began “croppin...
THAT Iconic 70’s Layered Hair How-To’s20201026150902
THAT Iconic 70’s Layered Hair How-To’s
October 26, 20200 comments
That iconic, chandelier-layered haircut so celebrated in the 70’s is having another moment. (Honestly – we’re not sure the sexy, graduated look has ev...
Ice Pixie20201026121052
Ice Pixie
“A blonde pixie?! Yes please! I love when clients want to get creative and try new things with their hair. Briana has beautiful rich brown level 4 hai...
10 Secrets To Cutting Textured Hair20200924120331
10 Secrets To Cutting Textured Hair
September 24, 20200 comments
THE TEXTURE TRANSFORMATIONWith Joico Global Artistic Director, Richard Mannah“Working with textured hair is different,” says Joico Global Artistic Dir...
Take Two: Joico Body Shake vs. Joico Hair Shake20200924114638
Take Two: Joico Body Shake vs. Joico Hair Shake
September 24, 20200 comments
How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series – Take Two! – is designed...