Duncan Richards20170901131848
Duncan Richards
September 1, 20170 comments
SPOTLIGHT ON: DUNCAN RICHARDSDown Under is bowled over with Joico hair sensation, Duncan Richards, and frankly, so are we –which is why, when we had t...
Ricardo Santiago20170801131948
Ricardo Santiago
August 1, 20170 comments
SPOTLIGHT ON: RICARDO SANTIAGOJust when you thought couldn’t wait one more minute (we hope), we’re back with another revealing, behind-the-scenes supe...
Sun Kissed Coastal Blonde20170508161209
Sun Kissed Coastal Blonde
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....
Deborah Camacho20170501132038
Deborah Camacho
May 1, 20170 comments
SPOTLIGHT ON: DEBORAH CAMACHOAnd we’re back with Joico Muse, our lively one-on-one chat with some of the most acclaimed hair artists in the industry. ...
Desert Taupe Brunette20170218112321
Desert Taupe Brunette
Cool, steely sky meets warm, shimmering sand in our new Vero K-PAK Age Defy Desert Taupe Technique...
Smoked Taupe20170216180049
Smoked Taupe
Creamy, decadent, Smoked Taupe is sending out a signal all right: smoldering and sexy! Joico Global Artistic Team Member, Gion Vincent, creates this d...
Xtra Red20160218103220
Xtra Red
This technique calls for opposites in placement and tone: one side horizontal/diagonal placement with shades ranging from copper to red to purple; the...
Rich Cocoa Brown20150221110842
Rich Cocoa Brown
Every colorist needs a natural-looking, completely reliable, utterly predictable brunette gray coverage formula. Here it is!COLOR FORMULASStaring Leve...
Raspberry Truffle20150215165256
Raspberry Truffle
Balance is essential when creating believable red shades—the idea is to produce a hue that isn’t too cool nor too hot. This formula has it all—a reali...
Jamie Chung20150215164042
Jamie Chung
“Instead of harsh streaks and color blocking that’s associated with last year’s Ombré, this look is about beautiful, soft, seamless color that imparts...