Fire Red Quick Melt20190507115636
Fire Red Quick Melt
This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
Love Dip20190506104933
Love Dip
Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the st...
Carmel Contour20190204165723
Carmel Contour
Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...
Platinum Pearl20180208135453
Platinum Pearl
Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Sun Kissed Coastal Blonde20170508161209
Sun Kissed Coastal Blonde
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....
Desert Taupe Brunette20170218112321
Desert Taupe Brunette
Cool, steely sky meets warm, shimmering sand in our new Vero K-PAK Age Defy Desert Taupe Technique...
Smoked Taupe20170216180049
Smoked Taupe
Creamy, decadent, Smoked Taupe is sending out a signal all right: smoldering and sexy! Joico Global Artistic Team Member, Gion Vincent, creates this d...
Xtra Red20160218103220
Xtra Red
This technique calls for opposites in placement and tone: one side horizontal/diagonal placement with shades ranging from copper to red to purple; the...