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The Big Blonde Life User Guide!
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THE BIG BLONDE LIFE GUIDEFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, loves to live the Blo...
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THE SHAMPOO JUGGLEFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Would you wear a puffer coat in the middle of summer?Go out in a tank top i...
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This or That? The Air-Dry/Blow-Dry Challenge
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AIR DRY VS BLOW DRYDo you know when to blow? And when to go heat free? We’re putting Dream Blowout Protection Crème and Zero Heat Air Dry Crème in the...
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Try This Next-Day Curl Hack…
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Featuring Global Brand Storyteller, Olivia SmalleyEver wake up and realize yesterday’s curls have basically gone limp? Time for a quick-and-easy fix f...
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THE PURPLE SHAMPOO TRICKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Just when you thought you knew everything there was to know about pur...
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Texture: The Most Important Tweak In Your Hair Routine
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IT’S ALL ABOUT TEXTUREThese days, adding texture is everything: It’s literally the difference between hair – and hair STYLE. And it’s the all-importan...