This New “Beachy Waves” Technique Is Rising Fast!20210917140149

This New “Beachy Waves” Technique Is Rising Fast!

September 17, 20210 comments
BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone curl trend? Hardly. Joico...
Texture: The Most Important Tweak In Your Hair Routine20210917134345

Texture: The Most Important Tweak In Your Hair Routine

September 17, 20210 comments
IT’S ALL ABOUT TEXTUREThese days, adding texture is everything: It’s literally the difference between hair – and hair STYLE. And it’s the all-importan...
Watch This Hollywood Hair Pro Test-Drive 2 Hot Products20210917133649

Watch This Hollywood Hair Pro Test-Drive 2 Hot Products

September 17, 20210 comments
TRESS DRIVE!With Joico Celebrity Artist, Jill Buck Of Salon 901From her Hollywood vantage point, Joico Celebrity Artist, Jill Buck, of Salon Nine Zero...
Defy Damage Is Natural/Textured Hair’s Best Friend20210621172434

Defy Damage Is Natural/Textured Hair’s Best Friend

June 21, 20210 comments
THE DEFY DAMAGE DIFFERENCEWith Joico Celebrity Artist, Jill Buck of Salon Nine Zero OneJoico Celebrity Artist, Jill Buck of Salon Nine Zero One, knows...
Watch This Pro Wash The Brass Right Outta Her Blonde20210324161131

Watch This Pro Wash The Brass Right Outta Her Blonde

March 24, 20210 comments
SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Balance Purple Shampoo, it’s...
Masque Magic: Watch This Hair Transform In Just 20 Minutes20201125134841

Masque Magic: Watch This Hair Transform In Just 20 Minutes

November 25, 20200 comments
Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into her bathroom) to show us ho...
The Return Of The Sexy Short Haircut20201026152257

The Return Of The Sexy Short Haircut

October 26, 20200 comments
THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold, cool cuts began “croppin...
Take Two: Joico Body Shake vs. Joico Hair Shake20200924114638

Take Two: Joico Body Shake vs. Joico Hair Shake

September 24, 20200 comments
How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series – Take Two! – is designed...
5 Reasons Moisture Recovery Is Natural Hair’s BFF20200825112328

5 Reasons Moisture Recovery Is Natural Hair’s BFF

August 25, 20200 comments
Allure magazine recently ran a hair story about ditching relaxers; and, instead, embracing the beauty of natural texture. One of the ways their editor...
The 5 Best Products For Each Hair Type20190719094858

The 5 Best Products For Each Hair Type

July 19, 20190 comments
You’re a color-treated brunette or redhead…You need: K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect SprayBecause: This bi-p...