Gray-denial client? Meet Lumi10!??20220126113356
Gray-denial client? Meet Lumi10!??
January 26, 20220 comments
SILVER LININGWith Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, gets a client who just can’t quite own he...
This Beautiful Bridal ‘Do Morphs For The After-Party20220126112432
This Beautiful Bridal ‘Do Morphs For The After-Party
January 26, 20220 comments
SAY I ‘DOWith Joico Celebrity Artist, Jill Buck, of 901 SalonHere’s some wedding-day genius from Joico Celebrity Artist, Jill Buck, of LA’s Nine Zero ...
Your LumiShine Cheat Sheet: All Your Color Needs Covered20220126111546
Your LumiShine Cheat Sheet: All Your Color Needs Covered
January 26, 20220 comments
THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
This New “Beachy Waves” Technique Is Rising Fast!20210917140149
This New “Beachy Waves” Technique Is Rising Fast!
September 17, 20210 comments
BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone curl trend? Hardly. Joico...
The Secret Reverse Technique: Go Light To Go Dark20210917135130
The Secret Reverse Technique: Go Light To Go Dark
September 17, 20210 comments
CELEB SECRET: GO LIGHT TO GO DARKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Sometimes, it’s all about lift -- even when clients want to ...
Texture: The Most Important Tweak In Your Hair Routine20210917134345
Texture: The Most Important Tweak In Your Hair Routine
September 17, 20210 comments
IT’S ALL ABOUT TEXTUREThese days, adding texture is everything: It’s literally the difference between hair – and hair STYLE. And it’s the all-importan...
Watch This Hollywood Hair Pro Test-Drive 2 Hot Products20210917133649
Watch This Hollywood Hair Pro Test-Drive 2 Hot Products
September 17, 20210 comments
TRESS DRIVE!With Joico Celebrity Artist, Jill Buck Of Salon 901From her Hollywood vantage point, Joico Celebrity Artist, Jill Buck, of Salon Nine Zero...
Exploring Black Hair-Stories: A Roundtable Celebration20210621175238
Exploring Black Hair-Stories: A Roundtable Celebration
June 21, 20210 comments
JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant. It’s infused with histo...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210621174856
Gentle Joi! We’ve Got The PETA Seal Of Approval
June 21, 20210 comments
As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
We’re Talking Gray Today: Techniques, Tricks, Trends20210621174650
We’re Talking Gray Today: Techniques, Tricks, Trends
June 21, 20210 comments
WE’RE TALKING GRAY TODAYJoico Guest Artist and Master Educator, Cherry PetenbrinkAnd Joico Guest Artist, Nikole WoodGray hair isn’t one of those overn...